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iRubric: Marketing Plan Rubric

iRubric: Marketing Plan Rubric

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Marketing Plan Rubric 
Marketing Poster and Presentation Rubric
You will be responsible for creating a marketing plan for the musical Into the Woods. Study the script and synopsis on Google Classroom, then create a PowerPoint presentation to outline your plan as if you were going to use it to present to the creative team.
Rubric Code: WXCWCC8
By hware228
Ready to use
Public Rubric
Subject: Music  
Type: Project  
Grade Levels: 9-12

Powered by iRubric PowerPoint Design
  Advanced

4 pts

Proficient

3 pts

Needs Improvement

2 pts

Failing

1 pts

Content Knowledge

Advanced

The PowerPoint includes all information relevant to the topic. The PowerPoint is creative, clear and concise. There is a clear understanding and connection between the show synopsis and marketing choices.
Proficient

The PowerPoint includes all information relevant to the topic. However, it is not very well-organized or easily understood. There is a mostly clear understanding and connection between the show synopsis and marketing choices.
Needs Improvement

PowerPoint does not have all of the relevant information. Information is presented in an unorganized fashion and may be hard to understand. There is a somewhat clear understanding and connection between the show synopsis and marketing choices.
Failing

The PowerPoint does not include the required information. There is not a clear understanding or connection between the show synopsis and marketing choices.
Work quality/effort

Advanced

The work done exceeds all expectations and shows that the learner is proud of his/her work. The effort that was put into this task is the best it can be by the learner.
Proficient

The work was done with good effort that shows what the learner is capable of. It is evident that time was put into this PowerPoint.
Needs Improvement

Work is done with fair effort, but the quality is still not what the learner is capable of. It is evident that the work was rushed.
Failing

Work is done with little effort, quality is not what the learner is capable of. It is evident that the work was rushed and little time was spent on the final product. Work is incomplete.
Creativity

Advanced

Exceptional use of colors, texture, shapes, and spacing in marketing elements. There is a clear connection between the synopsis and marketing materials. Ideas are the students own & are neat. Writing is clear and grammatically correct.
Proficient

Proficient use of colors, texture, shapes, and spacing in marketing elements. There is a mostly clear connection between the synopsis and marketing materials. Ideas are mostly the students own & are neat. Writing is mostly clear and grammatically correct.
Needs Improvement

Somewhat proficient use of colors, texture, shapes, and spacing in marketing elements. There is a somewhat clear connection between the synopsis and marketing materials. Ideas are somewhat the students own & are neat. Writing is somewhat clear and grammatically correct.
Failing

There is not a clear connection between the synopsis and marketing materials. Ideas are not the students own & are not neat. Writing is not clear or grammatically correct.



Keywords:
  • Advertising a musical



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