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iRubric: Campaign Ad rubric

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Campaign Ad Campaign Ad Examine propaganda in political ads. Rubric Code: WX93WW4 By jpeustermann Ready to use Public Rubric Subject: Political Science Type: Project Grade Levels: 9-12

Political Ad
	Poor (N/A)	Fair (N/A)	Excellent (N/A)	Outstanding (N/A)
Points	Poor 0-10	Fair 11-15	Excellent 16-18	Outstanding 19-20
Message Able to understand the viewpoint the message takes and they are asking of the viewer	Poor The ad takes no real stance and the message is not obvious or clear	Fair The ad still is difficult to understand, not very clear, however there is a glimpse of what is trying to be delivered.	Excellent The ad has some comprehension as to what is being said, however there is still some confusion as to what they are asking of the viewer	Outstanding There is complete and easy understanding of the ad. It is very clear of what the ad is asking of the viewer.
Informative/Imagery Use of data and other persuasive images.	Poor Presented data has no citation (written or verbal) for support. As well as bad use of images.	Fair Presented data has a few citations (written or verbal) for support, as well as lack of significant amount of persuasive imagery.	Excellent Presented data is close to complete citations (written or verbal) for support. There is a fair amount of constructive imagery	Outstanding Presented data has fully supportive citations, and makes the data credible. As well as the images of the ad make it that more credible.
Delivery/Persuasiveness Use of Persuasion for the ad.	Poor The ad does not attempt to use a persuasive tool.	Fair The ad has a glimpse of a persuasive tool, however the delivery of the ad makes it lack conviction.	Excellent The ad has a much more sustainable persuasive tool.	Outstanding The ad clearly uses a persuasive tool delivering a tone of conviction.
Audience Clearly identify the political propaganda audience. (also who it is not)	Poor The ad does not clearly identify the audience.	Fair There is an unclear/assumed identity of the intended audience, as well identification is lost throughout the political ad.	Excellent The ad has a clearly identifiable intended audience, however there are times when the identity is lost.	Outstanding The ad clearly identifies the targeted audience and is understand and maintained throughout the ad.