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iRubric: Fast Food Advertising Project rubric

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Fast Food Advertising Project Fast Food Advertising Project Guiding Questions, Storyboard, and Video Rubric Code: WX79X7C By vmmoyo01 Ready to use Public Rubric Subject: English Type: Project Grade Levels: 9-12

Fast Food Advertising Project
	Poor 1 pts	Fair 2 pts	Good 3 pts	Great 4 pts
Questions on Ethos, Logos, Pathos	Poor Questions not completed.	Fair Some questions missing or not enough commercials covered.	Good All questions completed for three different commercials.	Great All questions completed thoroughly for three different commercials
Storyboard	Poor Storyboard missing entirely or extremely incomplete.	Fair Storyboard does not detail all shots for the video, pre-planning seems rather incomplete.	Good Storyboard details the types of shots planned for the video but not quite as thorough as a 4.	Great Storyboard details the types of shots planned for the video; complete pre-planning is evident.
Rhetorical Devices	Poor No rhetorical devices are evident in the commercial.	Fair Rhetorical device in the commercial is not effective, but is somewhat clear/evident.	Good At least one rhetorical device is evident in the commercial, it is clear but could be more effective.	Great At least one rhetorical device is evident in the commercial and is portrayed clearly and effectively.
Advertising Strategies	Poor No advertising strategies are evident.	Fair Only one advertising strategy is present in the commercial.	Good At least two advertising strategies are evident in the commercial.	Great At least two advertising strategies are evident in the commercial and are used effectively.
Editing/Polish	Poor The video does not show any editing or polish.	Fair Several flaws in editing or polish are present.	Good The commercial shows some polish and decent work with editing.	Great The commercial has been edited with care to demonstrate hard work and the best ability to emphasize rhetorical devices.