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iRubric: Pitch Letter Assessment rubric

iRubric: Pitch Letter Assessment rubric

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Pitch Letter Assessment 
Fact Sheet Assessment
Assessment of the pitch letter assignment in the public relations writing class.
Rubric Code: W2465C
By mgroover
Ready to use
Public Rubric
Subject: Communication  
Type: Homework  
Grade Levels: Undergraduate

Powered by iRubric Pitch Letter
  Poor

0 pts

Mastery Not Yet Reached

14 pts

Mastered - Good

16 pts

Mastered

20 pts

AP Style & Grammar

Poor

*AP style not followed
*Contains more than six AP Style errors
*Contains six or more grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Mastery Not Yet Reached

*AP Style not followed
*Contains four or five AP Style errors
*Contains four or five grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Mastered - Good

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Mastered

*AP Style followed wonderfully
*No more than one AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Organization & Structure

Poor

*Structure & organization are not evident
*Does not appear like a standard business letter in format or organization
Mastery Not Yet Reached

*Structure & organization detract from the message of the writer
*Barely conforms to guidelines of a standard business letter.
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)
Mastered - Good

*Structure & organization of the pitch letter is easy to follow
*Adequately conforms to guidelines of a standard business letter
*Paragraph transitions are presented and maintain the flow throughout
Mastered

*Structure & organization of the pitch letter is clear and easy to follow
*Is an exemplary letter regarding structure of a standard business letter
*Paragraph transitions are present and logical and maintain the flow of thought throughout
Opening Paragraph

Poor

*No opening paragraph
Mastery Not Yet Reached

*Specific publication not named
*Little mention of how proposed story would benefit the readers of the publication
Mastered - Good

*Clearly indicates that writer is writing to a specific editor/reporter for a specific (named) publication
*Brief mention of how the proposed story would benefit the readers of the publication
Mastered

*Clearly indicates that the writer is writing to a specific editor/reporter for a specific (named) publication
*Clear explanation of how the proposed story would benefit the readers of the publication
Word Choice/Persuasive Tone

Poor

*Language and tone of letter are unclear
Mastery Not Yet Reached

*Choice of some words that are clear and descriptive
*Lacks consistent persuasive tone
Mastered - Good

*Adequate choice of words that are clear and descriptive
*Demonstrates persuasive tone in parts of pitch letter
Mastered

*Words chosen are clear, descriptive and accurate
*Maintains consistent persuasive tone throughout pitch letter
Conclusion

Poor

*Letter ends with story ideas, without mentioning contact information again
*Letter is not signed
Mastery Not Yet Reached
Mastered - Good
Mastered

*Provides editor/reporter with reminder of contact information
*Letter has sender's name typed
*Letter is signed



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  • FactSheet

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