- Username
- Password
forgot?

iRubric: Persuasive Advocacy Letter rubric

edit print share Copy to my rubrics Bookmark test run assess... delete Do more...
Persuasive Advocacy Letter Persuasive Advocacy Letter Student groups are asked to write a persuasive letter promoting their advocacy for healthy eating with their original product. Rubric Code: VXC9X83 By TeacherJanine Ready to use Public Rubric Subject: English Type: Quiz Grade Levels: 6-8, Undergraduate

Persuasive/Expository Letter
	Below Basic 2 pts	Basic 3 pts	Proficient 4 pts	Advanced 5 pts
Content 5 pts	Below Basic The explanation of the product details is lacking.	Basic Explains their product details and how it will help in promoting healthy eating.	Proficient Clearly explains their product details and how it will help in promoting healthy eating.	Advanced Excellently explains their product details and how it will help in promoting healthy eating.
Position and Persuasiveness 10 pts x2	Below Basic The letter uses a few persuasive techniques and needs to work on promoting more.	Basic Promotes their stand on healthy eating with the use of some persuasive techniques.	Proficient Promotes their stand on healthy eating with the use of varied persuasive techniques.	Advanced Excellently promotes their stand on healthy eating with the use of varied persuasive techniques.
Call To Action 5 pts	Below Basic May provide a weak or unrealistic call to action that is related to the advocacy cause.	Basic Provides a debatably realistic or appropriate call to action that is related to the advocacy cause.	Proficient Provides an appropriate call to action that is related to the advocacy cause.	Advanced Provides a meaningful call to action that is responsive to the advocacy cause.
Tone and Focus: Aware of Audience 5 pts	Below Basic Demonstrates a lack of tone and focus related to the supposed audience or lacking audience awareness.	Basic Demonstrates an inconsistent tone and focus related to the audience.	Proficient Consistent tone and focus with a general sense of audience.	Advanced Consistent tone and focus and demonstrates a clear sense of audience.
Language and Conventions 5 pts	Below Basic Contains serious errors in conventions and uses limited vocabulary.	Basic Contains several errors in conventions and uses basic and predictable language.	Proficient Contains some errors in conventions but they do not interfere with reader understanding. Provides some precise language.	Advanced Contains few, if any, errors in conventions. Provides precise and appropriate language.
Letter Structure 5 pts	Below Basic The letter does not really adhere to the conventions.	Basic The letter has most of the parts and a few parts are properly formatted.	Proficient The letter has the complete parts and most parts are properly formatted.	Advanced The letter has the complete parts and all parts are properly formatted.
TOTAL SCORE: 35