iRubric: Press Release rubric

*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use organization's letterhead
*No ### at end

*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use organization's letterhead
*Page number not included
*No ### at end
*Content is questionable

*Release follows designated format guidelines
*Lead is effective
*Used organization's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate

*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate

*Contains Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
*Structure & organization are not evident
*Paragraphs are disjointed and lack transition of thoughts

*Contains four or five Style errors and grammatical,punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
*Structure & organization detract from the message of the writer
*Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long)

*Structure & organization of the story is easy to follow
*Paragraph transitions are presented and maintain the flow throughout the story

*Structure & organization of the story is clear and easy to follow
*Paragraph transitions are present and logical and maintain the flow of thought throughout the paper
*Sentences are short (no more than 25 words, usually)
*Paragraphs are short