4 pts
3 pts
2 pts
1 pts
Convinces reader that business is sound and has opportunity for success
Basic Description Business Product or Service Legal structure<BR> Location & Facilities
Identify business key partners
The most important activities in executing a company's value proposition
The resources that are necessary to create value for the customer
The collection of products and services a business offers to meet the needs of its customers.
customer segments, channels, customer relationships
revenue sources, cost structure