iRubric: BRAND RESEARCH & ANALYSIS rubric

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BRAND RESEARCH & ANALYSIS logo design Rubric Students will reflect upon and research the BRAND name product they purchase, utilize and for some- CAN'T LIVE WITHOUT! -Choose your all-time favorite brand (doesn’t matter what product) and free hand draw the main LOGO. You are allowed to trace it. Please add specific colors. -Then, do some brand research and compile facts about your favorite brand history. -PRESENT your brand’s history with the hand drawn LOGO on the same side of 1 sheet of paper. Rubric Code: UX8C356 By Mistabee Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: 6-8, 9-12

Project
	Excellent 10 100 pts	Good 9 85 pts	Satisfactory 8 70 pts	Poor 7 55 pts
LOGO Craftsmanship/ Skill 45 pts	Excellent The artwork shows excellent craftsmanship, and attention to detail.	Good The artwork shows average craftsmanship and attention to detail.	Satisfactory The artwork shows below average craftsmanship and little attention to detail.	Poor The artwork shows poor craftsmanship and no attention to detail.
Design 35 pts	Excellent The artwork demonstrates excellent use of color. The design easy to understand and is visually compelling like original.	Good The artwork demonstrates good use of color. The design relatively easy to understand and is somewhat visually compelling.	Satisfactory The artwork demonstrates poor choice of color. The design is difficult to understand and is confusing.	Poor The artwork lacks thoughtful design.
Use of Time 20 pts	Excellent The student put forth the effort required and used homework time well.	Good The student put forth effort and used homework time adequately.	Satisfactory The student put forth little effort; during homework time worked partially on project.	Poor The student put forth no effort or the project was not completed; homework time was not used well.