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Marketing Project Assessment Rubric 
Project evaluation Criteria ( created for EDDL TRU ) Myles Koshman
Rubric Code: UX47AX8
Ready to use
Public Rubric
Subject: Education  
Type: Assessment  
Grade Levels: 9-12

Powered by iRubric Status of Project
  Very Poor

The world has a long way to go to adjust to your thinking.

1 pts

Nice Job

Strong possibilities for entry into the gene pool.

3 pts

Good

Student may enter the 20th Century.

5 pts

Amazing

The future looks good, my retirement is secure.

7 pts

Transfer of Course concepts

Very Poor

Limited or
ineffective effort
to connect main
ideas together
Nice Job

Understood a few concepts and does not know to apply them
Good

Understood the majority of the concepts and knows how to apply them.
Amazing

Fully articulated all concepts. Shows critical thinking when applying course idea's to project.
Grammar and Spelling

Very Poor

There are more than six errors in grammar, capitalization, punctuation, and spelling requiring major editing and revision.
Nice Job

There are four or more errors in grammar, capitalization, punctuation, and spelling requiring editing and revision.
Good

There are a few errors in grammar, capitalization, punctuation, and spelling. These require minor editing and revision.
Amazing

There are no errors in grammar, capitalization, punctuation, and spelling.
Digital Graphics

Very Poor

The graphic elements or multimedia do not contribute to understanding concepts, ideas and relationships. The inappropriate use of multimedia detracts from the content.
Nice Job

Some of the graphic elements and multimedia do not contribute to understanding concepts, ideas and relationships.
Good

Most of the graphic elements and multimedia contribute to understanding concepts, ideas and relationships, enhance the written material and create interest.
Amazing

All of the photographs, concept maps, spreadsheets, graphics, audio and/or video files effectively enhance understanding of concepts, ideas and relationships, create interest, and are appropriate for the chosen purpose.
Time management

Very Poor

Timeline is not followed
Nice Job

Timeline is clearly followed but some work late.
Good

Timeline is complete and on time.
Amazing

Timeline is complete and extra work created. Classmates helped due to extra time.
Project Content

Very Poor

The reflections do not illustrate the ability to effectively critique work or provide suggestions for constructive practical alternatives.
Nice Job

A few reflections illustrate the ability to effectively critique work and provide suggestions for constructive practical alternatives.
Good

Most of the reflections illustrate the ability to effectively critique work and provide suggestions for constructive practical alternatives.
Amazing

All reflections illustrate the ability to effectively critique work and provide suggestions for constructive practical alternatives.
Using Photos in Fotor

Very Poor

Little or no enhancements add interest to the Collage, or excessive use of random
enhancements detracts from the collage.
Nice Job

Digital enhancements shown in collage, but there is little sign of
mastery.
Good

Some tendency
toward creating with effects. Digital enhancements that
are used combine smoothly
and effectively with the Collage.
Amazing

Digital enhancements are
shown and purposeful, adding
impact to the project.
Project/Summary

Very Poor

There is no apparent flow to project. Most work not completed for the project
Nice Job

A summary of the project is clear. Work is done but does not reflect the level that was intended.
Good

A summary of the project is complete and the work is at or above the level expected.
Amazing

A summary of the project is clear and complete. All work done to a very high level. Student has created work that surpasses expectations.
Critical reflection

transfer of Classroom Learning/theory of Practice

Very Poor

Is not demonstrated
Nice Job

Is partially demonstrated
- Transitions are presented.
Good

Is demonstrating very clear and defined work.
Amazing

Is showing strong critical thinking and has surpassed original expectations.
Group Dynamics

Very Poor

Did not work with others.
Nice Job

Worked with some class members but did not engage in a meaningful way
Good

Member actively participate and appear comfortable with other students
Amazing

Member actively participate and appear very comfortable with the subject matter. Engaged other members with high level of information and help.
Use of Technology

Very Poor

Did not bring phone or tablet. Was not able to complete project
Nice Job

Had phone or tablet but did not use it to the proper extent.
Good

Had proper tech tools and used them to a satisfactory level.
Amazing

had all tech tools and took the use of them to the next level adding to the course expectations.




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