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iRubric: Lead Rubric

iRubric: Lead Rubric

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Lead Rubric 
Lead Rubric
Rubric Code: U827BB
By rcoppola
Ready to use
Public Rubric
Subject: Journalism  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Journalism: Lead Rubric
  Unacceptable

1 pts

Poor

2 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Organization

Unacceptable

Lead lacks any organizational structure. Information is not presented in a logical way.
Poor

Organizational structure is limited. Lead is disjointed most of the time, but some of the information follows the inverted pyramid or narrative storytelling format.
Fair

The lead shows the elements of basic organization. Information follows the inverted pyramid or narrative storytelling format at a basic level.
Good

The information follows a coherent inverted pyramid structure or narrative storytelling format.
Excellent

Information is deftly organized by importance, and there is an overwhelming logic to the order in which it is written.
Opinion and Attribution

Unacceptable

Lead is mostly unattributed opinion and commentary. Journalist frequently injects him or herself into the story. Information is completely incorrectly attributed.
Poor

Lead contains multiple examples of unattributed opinion and commentary. Journalist injects him or herself into the story. Information is nearly incorrectly attributed.
Fair

Lead contains is mostly appropriately opinion-free, but contains opinionated words like "luckily" or "unfortunately." Information is occasionally incorrectly attributed.
Good

Article is mostly free of journalist's opinion. Most commentary and information is appropriately attributed.
Excellent

Article is entirely free of journalist's opinion. All commentary and information is appropriately attributed.
Accuracy and Detail

Unacceptable

Errors in accuracy make lead very hard to comprehend. Lead is missing multiple important facts or those facts or buried. Multiple spelling errors of names or places
Poor

Errors in accuracy cause some confusion. Lead is missing some important facts or those facts or buried. More than two spelling errors of names or places.
Fair

Errors in accuracy are present, but do not cause significant confusion. Lead has sufficient, but not exceptional detail.
Good

Errors in accuracy are minimal. Lead contains interesting detail. Important facts are located sufficiently high in the lead.
Excellent

Errors in accuracy are virtually nonexistent. Lead contains unusual and interesting detail. Important facts are highlights in the lead.
Mechanics, Verb Usage

Unacceptable

Significant errors make lead unacceptable. Passive verbs add unnecessary length and significant confusion. Significant problems with subject-verb agreement.
Poor

Grammar and writing mistakes make lead hard to follow or comprehend. Passive verbs add some length and awkwardness. Frequent problems with subject-verb agreement.
Fair

Some grammar or mechanics issues. Most verbs are active. Some problems with subject-verb agreement.
Good

Little or no grammar or mechanics issues. Writer uses active verb effectively. Subject-verb agreements throughout.
Excellent

Sophisticated grammar and mechanics add to style of lead. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.
Flow and Length

Unacceptable

Writing doesn't flow. Language is imprecise and boring. Sentences are wordy and repetitious. Sentences are overly long. Too much information crammed into paragraph.
Poor

Writing mostly doesn't flow. Language is frequently imprecise and boring. Sentences are frequently wordy and/or repetitious. Paragraph is mostly too long.
Fair

Writing occasionally doesn't flow. Language is occasionally imprecise and boring.Sentences are occasionally wordy and/or repetitious. Paragraph is too long.
Good

Writing mostly flows well, although there are rough spots. Language is occasionally interesting. Sentences are occasionally wordy and/or repetitious. Paragraph approaches the proper length.
Excellent

Writing flows well, is concise and contains interesting language. Sentence length is varied. Avoids wordiness and unnecessary repetition. Paragraph is the appropriate length.



Keywords:
  • Journalism, Leads, Inverted Pyramid

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