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iRubric: Business Card to Brochure Design Rubric
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Business Card to Brochure Design Rubric
Business Card to Brochure Design Rubric
Photojournalism: Below are the criteria for a well-planned and designed Business Card, Letterhead, Envelope and Brochure. The program used is InDesign/photoshop.
Rubric Code:
TXX36WX
By
MeganDohn
Ready to use
Public Rubric
Subject:
Business
Type:
Assignment
Grade Levels:
9-12
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Brochure Design Rubric
bus. card, letterhead,
envelope and brochure
Below Standard
2 pts
Approaching Standard
5 pts
Meets Standard
8 pts
Exceeds Standard
10 pts
Consistent Design
Below Standard
Inconsistent fonts, color, sizes, and style.
Design seems to"busy" and makes brochure difficult to read;Images are randomly placed or all in the same place;
Margins are not con- sistent;There is a lot of white space.Brochure is not created in
InDesign.
Approaching Standard
Fonts are nearly all of consistent size, color, and style;Colors are somewhat consistent and easy to read;Images are mostly balanced in size and layout;Margins are almost consistent; Minimal white space
Meets Standard
Fonts are all of size, color, and style are consistent;Colors are consistent and easy to read;Images are balanced in size and layout;Margins are consistent;No white space appears anywhere in brochure
Exceeds Standard
All requirements are presented in a clever and professional manner and ready to publish
Organization
Below Standard
There is no logical order or flow to information;
Titles, subheadings, or text are missing;
Incomplete information
Approaching Standard
Titles, subheadings, and text all follow a somewhat logical outline order;
Placement of titles, subheadings, and text make reading difficult;
Information is nearly complete
Meets Standard
Titles, subheadings, and text all follow logical outline order;
Placement of titles, subheadings, and text is easy to follow;
Information is complete
Exceeds Standard
Organization shows thoughtful or clever placement of subheadings and text. Headings for each section are appropriate.
Visual Appeal
Below Standard
Dull design;Fonts, style, and design are very distracting;Graphics confuse the reader or are distorted.
Approaching Standard
Design is adequate, but unexciting;
Fonts, style, and design are somewhat distracting;
Graphics are ill-placed or do not enhance reader's understanding of topic
Meets Standard
Design makes reader want to learn more;Fonts, style, and design are appropriate and complement the topic;
Graphics draw reader's attention
Exceeds Standard
Clever and professional design that compels reader to open brochure. Graphics and design add information through captions or clear data to the reader's understanding.
Conventions
Below Standard
There are so many errors that the reader stops reading
Approaching Standard
There are several errors;
Errors are distracting and prevent reader from enjoying and reading brochure
Meets Standard
There are very few errors;
Small errors do not prevent reader from enjoying and reading brochure
Exceeds Standard
There are no conventions errors
Complete Set
Bus.Card, Lethead, Envelope, Brochure
Below Standard
One or more of the required documents is missing from the assignment
Approaching Standard
The documents do not have a consistency between them. They look like they are different businesses.
Meets Standard
All documents are related to each other and compliment each other. There is a consistency to the documents.
Exceeds Standard
The documents presented are very polished and professional. Very skillful use of the technology and imagination.
Keywords:
brochure
Subjects:
Arts and Design
Business
(General)
Types:
Assignment
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