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iRubric: Marketing Plan paper only rubric

iRubric: Marketing Plan paper only rubric

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Marketing Plan paper only 
Marketing Plan Group project
Development of a marketing plan for a new or improved product or service
Rubric Code: TXA333C
By chudsonhrt
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Marketing Category - 70%
  Zero

0 pts

Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Mission Statement
25 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

Mission Statement is mentioned but not created.
Fair

Created Mission Statement but lacks purpose and focus.
Good

Created a long, (more than two sentences) Mission Statement.
Excellent

Created a short, (one or two sentences) Mission Statement.
Marketing Research
25 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

Defines the problem.
Fair

Defines the problem; Analyes the situation. Collects data.
Good

Defines the problem; Analyes the situation. Collects, analyzes and organizes data.
Excellent

Defines the problem; Analyes the situation. Collects, analyzes organizes data and proposes solution/s or conclusion/s.
Market Analysis
50 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

The customer profile is incomplete.
Fair

The customer profile only looks at 2-3 aspects.
Good

The customer profile looks at 3 or more aspects but does not have an appropriate analysis.
Excellent

Describes in-depth the customer profiles buying roles, buying behavior, and customer decision making process.
SWOT/Competitive Advantage
30 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

Identified the business's strengths & weakness.
Fair

Identifies the business's strength, weakness, opportunity and threat.
Good

Somewhat identified the business's strengths, weakness, opportunities and threats external to the business.
Excellent

Clearly identified the business's strengths, weakness, opportunities and threats external to the business.
Marketing Strategy
50 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

Determined the target market.
Fair

Determined the target market, used market segmentation.
Good

Determined the target market & used market segmentation.
Excellent

Determined the target market, used market segmentation, and developed a marketing mix.
Industry Trends
25 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

The student identified 2 or fewer industry trends.
Fair

The student identified 2 or fewer industry trends and how they could be applied to the organization or why they do not fit the direction of the organization. Or the student identifies more than 2 industry trends but does not appropriately apply them.
Good

The student identifies and applies 4 or more industry trends to the organization. The student makes an appropriate analysis determining if the trend should be followed by the organization to achieve their mission.
Excellent

The student identifies and applies at least 4 current high quality industry trends to the organization. The student makes an in depth analysis determining if the trend should be followed by the organization to achieve their mission.
Features and Benefits
50 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

Student mentions features and benefits but fails to give examples or describes two or less features or their product or service and converts them into sizzling benefits.
Fair

Student identifies and describes two to three features of their product or service and converts them into sizzling benefits.
Good

Student identifies and describes four to five features of their product or service and converts them into sizzling benefits.
Excellent

Student identifies and describes six or more features of their product or service and converts them into sizzling benefits.
Advertising, Promotion
25 pts

and Public Relations Campaign
Zero

Student made no attempt, did not present or was not present during all of the presentations.
Poor

Created an ad, no logo, promotion or public relations plan.
Fair

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Produced logo, no promotion or public relations plan.
Good

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Produced logo, promotion but no public relations plan.
Excellent

Created ad/s for newspaper,magazine,
direct-mail, directory advertising and outdoor ads. Produced logo, promotion and public relations plan.
Report
100 pts

Zero

Student made no attempt, did not present or was not present during all of the presentations.
Report is in a binder, or stapled, or paper clipped with or without dividers and contains less than five required sections.
Poor

Report is stapled or paper clipped with no dividers and contains five or more of the seven required sections.
Fair

Report is stapled or paper clipped with dividers and contains five or more of the seven required sections.
Good

Report is in a binder, uses dividers and contains six of the seven required sections.
Excellent

Report is in a binder, uses dividers and contains a minimum of seven sections.



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