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iRubric: Radio and TV Commercials rubric

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Radio and TV Commercials Rubric Code: TX87246 By echochla Draft Public Rubric Subject: English Type: Assessment Grade Levels: K-5


	1 (N/A)	2 (N/A)	3 (N/A)	4 (N/A)
Purpose/Audience	1 I struggle to identify the purpose and audience for my commercial. My commercial's dialogue, sound effects, visuals, etc. are inappropriate for my audience and purpose	2 I can somewhat accurately identify the purpose and audience for my commercial. My commercial's dialogue, sound effects, visuals, etc. are somewhat appropriate for my audience and purpose	3 I can accurately identify the purpose and audience for my commercial. My commercial's dialogue, sound effects, visuals, etc. are appropriate for my audience and purpose.	4 I can very accurately identify the purpose and audience for my commercial. My commercial's dialogue, sound effects, visuals, etc. are very appropriate for my audience and purpose
Conventions and Techniques	1 I struggle to use the conventions and techniques used in radio and television commercials to create my own.	2 I can use the conventions and techniques used in radio and television commercials to create my own with some success.	3 I can effectively use the conventions and techniques used in radio and television commercials to create my own.	4 I can very effectively use the conventions and techniques used in radio and television commercials to create my own.
Producing Media Texts	1 My radio and/or television script is not effective or persuasive.	2 My radio and/or television commercial is somewhat effective and persuasive.	3 My radio and/or television commercial is effective and persuasive.	4 My radio and/or television commercial is extremely effective and persuasive.