Skip to main content
iRubric: Radio AD rubric

iRubric: Radio AD rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
Radio AD 
Radio AD
In a group of 1-2 student(s), choose an ad that your group is familiar with. Create a 15-30 second radio advertisement utilizing a least three of the components of a successful radio ad discussed in class. You also need to include a catchy jingle. This will be presented live to the class.
Rubric Code: TX6C3B3
By alombardo61
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Radio Advertisment
Create a 15-30 second radio advertisement marketing.
  Proficient

4 pts

Progressing

3 pts

Developing

2 pts

Needs Improvement

1 pts

Introduction

-Catches the attention of the audience
Proficient

-Excellent use of a hook and voice inflection
Progressing

-Good use of a hook and nice voice inflection
Developing

-OK hook but no voice inflection
Needs Improvement

-No hook or voice inflection. Does not grab attention of audience
Mechanics

-30 seconds long<BR>
-Product name is stated
Proficient

-Radio advertisement is 15-30 seconds <BR>
-Product name is clearly stated
Progressing

-Radio advertisement is only slightly above or below 15 -30 seconds long.<BR>
-Product name is stated
Developing

-Radio advertisement is under 15 or over 30 seconds (by 4 seconds)<BR>
-Product name is somewhat stated
Needs Improvement

-Radio advertisment is significantly shorter or longer than 15-30 seconds<BR>
-Product name is not stated
Music

-Appropriate Music
-Not overpowering
Proficient

-Great use of music
-Not overpowering and appropriate
Progressing

-Good use of music
-Not overpowering and appropriate
Developing

-Poor use of music
-Somewhat overpowering and not appropriate
Needs Improvement

-Very poor use of music.
-Very overpowering and not appropriate
Content

-Incorporates three or more components of a successful ad.<BR>
-Catchy phrase or jingle
Proficient

-Radio advertisement very effectively includes more than three components of a successful ad.<BR>
-Includes a creative catchy phrase or jingle
Progressing

-Radio advertisement effectively includes three components of a successful ad.<BR>
-Includes a catchy phrase or jingle
Developing

-Radio advertisement effectively includes less than three components of a successful ad.<BR>
-Includes some catchy phrase or jingle
Needs Improvement

-Radio advertisement does not effectively include the components of a successful ad.<BR>
-Is missing a catchy phrase or jingle
Creativity

-Radio advertisement is interesting, creative, and grabs the audience's attention
Proficient

-Radio advertisement is entertaining and grabs the audience's attention
Progressing

-Radio advertisement is interesting, and entertaining for most of the audience
Developing

-Radio advertisement is somewhat interesting, and entertaining for some of the audience
Needs Improvement

-Radio advertisement is not interesting or entertaining for the audience
Presentation

-Voice quality<BR>
-Speaking volume and speed
Proficient

-Presentation is well practiced, with excellent expression <BR>
-Speaking volume and speed allows for easy understanding
Progressing

-Presentation is practiced, with good expression<BR>
-Speaking volume and speed allows for fairly easy understanding
Developing

-Presentation is somewhat practiced, with some expression<BR>
-Speaking volume and speed allows for some understanding
Needs Improvement

-Presentation is not practiced and the radio commercial has no expression<BR>
-It is difficult to hear the presentation
Closing

-Includes call to action; contact information; conclusion makes audience want to buy product/service or contact for more information; concisely summarizes the pitch.
Proficient

-Includes call to action; contact information; conclusion makes audience want to buy product/service or contact for more information; concisely summarizes the pitch
Progressing

-Somewhat includes call to action; contact information; conclusion makes audience want to buy product/service or contact for more information; concisely summarizes the pitch
Developing

-Barely includes call to action; contact information; conclusion makes audience want to buy product/service or contact for more information; concisely summarizes the pitch
Needs Improvement

-Doesn't include call to action; contact information; conclusion makes audience want to buy product/service or contact for more information; concisely summarizes the pitch






Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n16