iRubric: Cover Letter Rubric

There is little to no content present in the cover letter. No effort was put forth in order to include the necessary information. It is missing all or almost all of the needed information (information about how you qualify for the job and your strengths pertaining to it, how you found the job, why you will be a good fit with the company).

There are significant parts of the cover letter that are missing or are inserted improperly.

A lot of the information is present, but a couple major, relevant pieces are still missing.

A few minor pieces of content are missing that in are crucial in order to make the cover letter top-notch.

The content within the main parts of the cover letter includes all of the necessary information about yourself (qualifications and strengths that pertain to the job), how you found the job, and how you will affect the company in the future.

The writer does not recognize the intended audience or discourse community at all.

Very little recognition of a specific audience.

Moderate recognition and appropriateness to a specific audience and discourse community.

Good reflection of specific audience and discourse community. Specifically mentions elements directly related to audience.

A keen and sophisticated recognition of audience and precise "buzz words" that show deep understanding of discourse community.

Writer shows no personality or sense of individuality.

Writer shows little personality.

Writer makes an attempt to be personal and memorable.

Writer's ethos is strong and attractive.

Outstanding voice reflecting personality, strength, and intelligence. Memorable as an individual.