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iRubric: Information Management Project rubric

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Information Management Project Marketing Research Project Rubric Code: SX7BBBW By kmilliken Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12, Undergraduate

Criterion
	20 pts	15 pts	10 pts	0 pts
Demographic Research	20 6 or more demographics have been researched for the assigned Reno area.	15 4-5 demographics have been researched for the assigned Reno area.	10 2-3 demographics have been researched for the assigned Reno area.	0 0-1 demographics have been researched for the assigned Reno area.
Business Research	20 Business target group information has been researched. There are 6 or more target group items that are compared to the demographic data.	15 Business target group information has been researched. There are 4-5 target group items that are compared to the demographic data.	10 Business target group information has been researched. There are 2-3 target group items that are compared to the demographic data.	0 Business target group information has been researched. There are 0-1 target group items that are compared to the demographic data.
New Product	20 A new product was created. Data research supports the new product.	15 A new product was created. Data research support is limited.	10 A new product was created. There is NO data research to support the product.	0 There was not a new product created.
Final Presentation	20 Final presentation is professional. All data findings are included in the presentation.	15 Final presentation is professional. Some data findings are included in the presentation.	10 Final presentation is professional. Few data findings are included in the presentation.	0 Final presentation is NOT professional AND/OR there are no data findings included in the presentation.
Promotion	20 The new product has been promoted 3 different ways.	15 The new product has been promoted 2 different ways.	10 The new product has been promoted 1 different way.	0 The new product has NOT been promoted.