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iRubric: Visual Effectiveness Website Rubric

iRubric: Visual Effectiveness Website Rubric

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Visual Effectiveness Website Rubric 
Visual Effectiveness Website Rubric
Rubric to evaluate the visual effectiveness of website designs.
Rubric Code: SX25674
By englishd2
Ready to use
Public Rubric
Subject: Education  
Type: Homework  
Grade Levels: Post Graduate

Powered by iRubric Visual Effectiveness
Website Rubric
  Poor

Minimal criteria is met

(N/A)

Developing

Some criteria is met

(N/A)

Average

Most criteria is met

(N/A)

Outstanding

All criteria is met

(N/A)

Comments

Please write additional comments on reverse.

(N/A)

Signal Clarity

Refers to the ratio of relevant objects to unnecessary objects.
Poor

Web pages are cluttered or confusing. It is often difficult to locate important elements. The purpose of the site is confusing. There is no interest to explore the website or its content.
Developing

Web page purpose is obvious but the site may appear busy or boring and important elements cannot be easily found. There is little interest to explore the site.
Average

Web pages have an agreeable and usable layout. It is easy to locate important elements. The site has a purpose and theme. and is mostly visually motivating, encouraging further investigation.
Outstanding

Web site is attractive and very user-friendly. It is very easy to locate all important elements and the purpose and theme are immediately obvious and well written. The encourages further investigation.
Comments
Layout & Navigation

Refers to the consistency of the layout and a navigation scheme that can be easily discernible from visual clues.
Poor

Reader cannot return to the "Home" page. A few consistent design elements can be found throughout the website.
Developing

Reader finds it difficult return to the "Home" page. Pages mainly comply with a theme but other elements are incongruous.
Average

Reader can return to the "Home" page with relative ease. Almost all pages stick to the site's main purpose and themes, most pages are easily related to others.
Outstanding

Reader can return to the "Home" page easily from any place on the site. All pages follow the site's main purpose and theme, all pages are easily related to others and are congruous.
Comments
Graphics and Picture

Refers to the use of graphics and pictures to maximize the picture superiority effect.
Poor

Graphics seem randomly chosen, are of low quality, and/or distract the reader. very few photo graphics are used but some illustrations are used.
Developing

Few of the graphics are related to the theme/purpose of the site, and are of good quality. Very few photographs are used
Average

Graphics are related to the theme/purpose of the site, are of good quality and enhance reader interest or understanding. Mostly photographs are used in the site.
Outstanding

Graphics are related to the theme/purpose of the site, are thoughtfully cropped (and edited), are of high quality and enhance reader interest or understanding. Mostly photographs are used in the site.
Comments
Typepography

Refers to the consistent use of font through out the website.
Poor

A wide variety of fonts, styles and point sizes was used with minimal consistency
Developing

The fonts are somewhat consistent and point size varies appropriately for headings and text.
Average

The fonts are consistent, easy to read and point size varies appropriately for headings and text.
Outstanding

The fonts are consistent, easy to read and point size varies appropriately for headings and text. Use of font styles (italic, bold, underline) is used consistently and improves readability.
Comments
Color Schemes

Refers to the monochromatic, achromatic, analogous or complementary color schemes utilized to maximize theming of the website.
Poor

Colors of background, and fonts make the content hard to read or otherwise distract the reader.
Developing

Colors of background & fonts do not detract from the content, but are not consistent throughout.
Average

Colors of background and fonts do not detract from the content, and are consistent across pages.
Outstanding

Colors of background and fonts form a eye-catching and pleasing website, do not detract from the content, and are consistent across pages.
Comments
Actions

Refers to the use of four design elements contrast, repetition, alignment and proximity
Poor

The website uses at least one of the Actions to effectively communicate purpose, theme and main idea.
Developing

The website uses at least two of the Actions to effectively communicate purpose, theme and main idea.
Average

The website uses at least three of the Actions to effectively communicate purpose, theme and main idea.
Outstanding

The website effectively uses all Actions to effectively communicate purpose, theme, and main ideas
Comments






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