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iRubric: Press Release Rubric

iRubric: Press Release Rubric

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Press Release Rubric 
Press Release Rubric
Rubric Code: RX925XC
By ashavaree
Ready to use
Public Rubric
Subject: Journalism  
Type: Writing  
Grade Levels: Undergraduate

Powered by iRubric Journalism: Article Rubric
  Unacceptable

1 pts

Poor

2 pts

Fair

3 pts

Good

4 pts

Excellent

5 pts

Headline and Lead

Unacceptable

Lead is non-existent. Lead does not relate to press release's main facts. Headline does not capture essence of release.
Poor

Lead is weak and contains little necessary information. Does not grab reader attention. Headline is too broad and/or vague.
Fair

Lead contains necessary information, but is weakly composed or awkward. Headline emphasizes less important facts or contains too many facts.
Good

Lead is well-written and contains basic, necessary information. Grabs reader attention. Headline is a good summary or illustration of the story's most important points.
Excellent

Engaging and dynamic lead is written clearly and without error. Headline fully engages reader attention.
Organization

Unacceptable

Press release lacks any organizational structure. Information is not presented in a logical way. Essential elements such as company information and contact details are non-existent.
Poor

Organizational structure is limited. Release is disjointed most of the time, but some of the information follows the inverted pyramid or narrative storytelling format. Essential components are largely missing.
Fair

The release shows the elements of basic organization. Information follows the inverted pyramid or narrative storytelling format at a basic level. Some essential elements are not present.
Good

The information follows a coherent inverted pyramid structure or narrative storytelling format. Essential components are mostly present, but not fully fleshed out.
Excellent

Information is deftly organized by importance, and there is an overwhelming logic to the order in which it is written. All important elements of release are present and well-presented.
Accuracy and Detail

Unacceptable

Errors in accuracy make press release very hard to comprehend. Story is missing multiple important facts or those facts or buried.
Poor

Errors in accuracy cause some confusion. Release is missing some important facts or those facts or buried.
Fair

Errors in accuracy do not cause significant confusion. Release has sufficient detail.
Good

Errors in accuracy are minimal. Release contains unusual and interesting detail. Important facts are located sufficiently high in the story.
Excellent

Errors in accuracy are non-existent. Release contains unusual and interesting detail. Important facts are highlights in the release.
Mechanics, Verb Usage

Unacceptable

Significant errors make release unacceptable. Passive verbs add unnecessary length and significant confusion. Significant problems with subject-verb agreement.
Poor

Grammar and writing mistakes make release hard to follow or comprehend. Passive verbs add some length and awkwardness. Frequent problems with subject-verb agreement.
Fair

Some grammar or mechanics issues. Most verbs are active. Some problems with subject-verb agreement.
Good

Little or no grammar or mechanics issues. Writer uses active verb effectively. Subject-verb agreements throughout.
Excellent

Sophisticated grammar and mechanics add to style of release. Active verbs help tell story and keep reader engaged in article. Subject-verb agreements throughout.
Writing: Flow and Length

Unacceptable

Writing doesn't flow. Language is imprecise and boring. Sentences are wordy and repetitious and overly long. Release is considerably over the maximum length or is inexplicably short.
Poor

Writing mostly doesn't flow. Language is frequently imprecise and boring. Sentences are frequently wordy and/or repetitious. Release is well past the maximum or is not long enough.
Fair

Writing occasionally doesn't flow. Language is occasionally imprecise and boring.Sentences are occasionally wordy and/or repetitious. Release is over the maximum or under the minimum.
Good

Writing mostly flows well, although there are rough spots. Language is occasionally interesting. Sentences are occasionally wordy and/or repetitious. Release is of adequate length.
Excellent

Writing flows well, is concise and contains interesting language. Sentence length is varied. Avoids wordiness and unnecessary repetition. Release's length is not at issue.



Keywords:
  • Journalism, Press Release, Leads, Inverted Pyramid

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