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iRubric: Business Plan Grading Rubric (Written)

iRubric: Business Plan Grading Rubric (Written)

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Business Plan Grading Rubric (Written) 
Business Plan Grading Rubric (Written)
Business Plan Assignment.
Rubric Code: R953X4
By mherron05
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 6-8

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

2 pts

Sufficient

4 pts

Proficient

8 pts

Advanced

10 pts

Total

(N/A)

Introductory Elements

Poor /Lacking Info

Format was not followed. Contains many errors.
Sufficient

Format elements were included but contained errors.
Proficient

Format elements were somewhat followed.
Advanced

Format elements were followed completely.
Total
Business Description

Poor /Lacking Info

An overview of the company is not provided.
Sufficient

An overview of the company is provided but is lacking significant pieces of the requested information.
Proficient

An overview of the company is provided which includes a large portion but not all of the requested information.
Advanced

An overview of the company is provided which includes information regarding the reason for starting, basic activity, company focus, goods and/or services provided, primary customers, and location.
Total
Industry Analysis

Poor /Lacking Info

Provides largely incomplete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Sufficient

Provides somewhat complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Proficient

Provides fairly complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Advanced

Provides complete information regarding industry size and maturity, opportunities & threats in the industry, overall outlook for the industry, major competitors. Explains how proposed product/service is distinct from others.
Total
Management Plan

Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen.
No explanation of how things will be done.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished.
Total
Product &/or Services

Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive.
Total
Marketing

Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotions.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and product characteristics, pricing, distribution, promotion.
Total
Writing Skills

Poor /Lacking Info

Mechanics errors on every page. Writing style lacks clarity to the point of not being understandable.
Sufficient

Fair number of mechanics errors. Writing style sometimes lacks clarity for reader.
Proficient

Occasional mechanics errors. Writing style is easy for reader to follow.
Advanced

No writing mechanics errors; writing style is easy for reader to follow.
Total




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