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iRubric: Rhetorical Appeals Speech Rubric

iRubric: Rhetorical Appeals Speech Rubric

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Rhetorical Appeals Speech Rubric 
Rhetoric Strategies Speech Presentation Rubric
Using the rhetorical appeals of ethos, pathos & logos, students will give a persuasive speech to their peers in which they must use two of the three appeals to sell a selected product. They will be assessed on content and delivery.
Rubric Code: R248224
By darkyla
Ready to use
Public Rubric
Subject: English  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric CONTENT (12 points)
  Mastery

Completely persuades the audience

4 pts

Proficient

Does well, persuades the audience somewhat

3 pts

Nearing Proficiency

Persuades the audience to a minimal extent

2 pts

Beginning Steps

Does not persuade the audience

1 pts

Total Points

(N/A)

Introduction

Mastery

Introduced the topic in a captivating, interesting way so as to gain and hook the audience's attention
Proficient

Introduction gave enough details to adequately introduce the topic, adequately gained the audience's attention
Nearing Proficiency

Introduced the topic, gained the audience's attention to a minimal extent
Beginning Steps

No introduction or introduction did not actually introduce the topic, did not hook the audience or gain audience attention
Total Points
Argument

Mastery

Used at least two rhetorical appeals (ethos, pathos and/or logos) accurately and effectively such that audience members could clearly identify the appeals used. The appeals are crafted for an identifiable target audience.
Proficient

Used two rhetorical appeals (ethos, pathos and/or logos) accurately such that they could be identified by the audience members, but the target audience for the appeals may be unclear. The audience might be persuaded to purchase the product.
Nearing Proficiency

Used one clear rhetorical appeal, and may have included another, but at least one of the appeals may be been applied ineffectively or incorrectly. It is difficult to discern the target audience from the speech based on the language used. The audience is probably not persuaded to purchase the produce.
Beginning Steps

Did not use two rhetorical appeals (ethos, pathos or logos). The speech did not make effective use of an appeal to make a persuasive argument and sell the given product.
Total Points
Conclusion

Mastery

Effectively ends the speech in an interesting way, reminds the audience of the call to action, uses effective diction to excite and activate the audience. Made an impression on the audience.
Proficient

Ends the speech in an somewhat interesting way, adequately reminds the audience of the call to action, adequately uses diction to excite and activate the audience. Made an adequate impression on the audience.
Nearing Proficiency

Ends the speech, but not in a very interesting way; vaguely reminds the audience of the call to action but uses ineffective diction to activate the audience. Did not make much of an impression on the audience.
Beginning Steps

Does not end the speech in an interesting way; does not remind the audience of the call to action; does not use effective diction to activate the audience. Made little or no impression on the audience.
Total Points
DELIVERY (12 points)
Voice

Mastery

Excellent volume, diction, rate of speaking, and expression. Appropriate pauses. Good use of excitement, conviction or emotion.
Excellent grammar
Proficient

Could be heard and understood clearly. Good vocal expression (excitement, conviction, or emotion). Spoke neither too slowly nor too quickly.
Nearing Proficiency

Could be heard some of the time--may be somewhat difficult to understand. Little vocal expression (excitement, conviction, or emotion). May have spoken too slowly or too quickly.
Beginning Steps

Difficult to hear or understand. No vocal expression (excitement, conviction or emotion)
Total Points
Eye Contact & Body Language

Mastery

Eye contact with most of the audience throughout the whole speech. All body language showed enthusiasm. Stood straight, hand gestures emphasized, facial expression matched mood of speech.
Proficient

Had eye contact with some of the audience. Stood straight, appropriate hand gestures, appropriate facial expressions. Seemed relatively at ease.
Nearing Proficiency

Little eye contact. Little facial expression, some fidgeting and or slouching, some distracting movements or gestures. Some apparent nervousness.
Beginning Steps

No eye contact. May have slouched, used blank facial expression, fidgeted, looked uninterested, or overly anxious.
Total Points
Time

Mastery

Speech was no shorter than 30 seconds, and no longer than 3 minutes.
Proficient

Speech was the appropriate length, but may have been rushed, or felt unfinished at the end.
Nearing Proficiency

Speech approached the appropriate time, but was slightly less than 30 seconds or slightly more than 3 minutes.
Beginning Steps

Speech was too short to deliver a persuasive message, or it went significantly over time limit.
Total Points




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