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iRubric: 12 Months of Print Ads rubric

iRubric: 12 Months of Print Ads rubric

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12 Months of Print Ads 
Promotion Project Checkpoint
This rubric is to assess students' 12 months of print advertising.
Rubric Code: QXA5C2X
By anadasky
Draft
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

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  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Target Market

Poor

Evidence of Target Market for business is very minimal or non-existent.
Fair

Evidence of Target Market for business is minimal.
Good

Evidence of Target Market for business is clear in ad designs.
Excellent

The Target Market for this business is obviously visible in ad designs.
Marketing Themes

Poor

Evidence of Marketing Themes for business is very minimal or non-existent.
Fair

Evidence of Marketing Themes for business is minimal.
Good

Evidence of Marketing Themes for business are clear in ad designs.
Excellent

The Marketing Themes for this business are obviously visible in ad designs.
Use of Types of Advertising

Poor

Types of advertising used were not appropriate to the type of business.
Fair

Types of advertising used were appropriate to the business.
Good

Types of advertising somewhat reflected what types of advertising the business would use in the real world.
Excellent

Types of advertising used were reflective of the types of advertising this business would use in the real world.
Use of Purposes of Promotion

Poor

No consideration was made for which purposes of promotion should be used for any stages of the merchandise acceptance curve for the business.
Fair

Ads gave some consideration to the merchandise acceptance curve for the products produced by the business, and which purpose of promotion would be most appropriate at each point.
Good

Ads reflected appropriate use of purposes of promotion relative to where the business' products fall in the merchandise acceptance curve for the business.
Excellent

Ads reflected skillful use of purposes of promotion relative to where the business' products fall in the merchandise acceptance curve for the business.
Creativity

Poor

Student's work expresses very minimal creativity.
Fair

Student's work expresses some creativity.
Good

Creativity is clearly evident in the design.
Excellent

The student has gone above and beyond to create a creative product.
Productivity/Use of Time

Poor

Student was frequently off task during completion of this project.
Fair

Student had to be reminded sometimes to get back on task to finish work.
Good

Student rarely had to be reminded to get back on task to finish work.
Excellent

Student worked diligently every day to complete the project without re-direction from Mrs. Nadasky.



Keywords:
  • Fashion Merchandising

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