4 pts
3 pts
2 pts
1 pts
Completed with logo and business address, phone, fax, email and web address. Table of contents includes Categories and page numbers.
Convinces reader that business is sound and has opportunity for success
Basic Description<BR> Business Product or Service <BR> Legal structure<BR> Location & Facilities
Identify Market Segments<BR> Customer and Competitor Analysis
Product, Price, Place, Promotion
Start-up Costs<BR> Estimated Sales & Profits
Clear, concise with logical sequence of information. Check spelling, grammar, capitalization, punctuation and sentence structure.
What steps will you take to ensure ethical conduct within your organization?
Cited sources of information. APA Style on separate page