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iRubric: Business Plan - Project Rubric

iRubric: Business Plan - Project Rubric

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Business Plan - Project Rubric 
Business Plan - Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc. ALL SHOULD HAVE-- Code of Ethics, Resume, Cover Page, Floor Plan, Brochure, Business Card.
Rubric Code: QX93BB8
By Airman
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
  Excellent

100 pts

Good

90 pts

Fair

80 pts

Poor

70 pts

Logo and Company Background
15 pts

Complete with Logo and Company Background, as well as its details and description.

It represents a clear organization structure of the business plan.

Present the company vision and mission with consistency to its products
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.
Executive Summary
10 pts

The business is convincing and is probable to execute. It has an opportunity for success.
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.
Product Potential
20 pts

The product is appealing to consumers and is presented properly.

The product is also what their target market or community needs

It has the potential to alleviate a certain socio - economic issue.
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.
Marketing Plan
15 pts

Identify Market Segments, the 4Ps of the product (as taught in their entrepreneurship), and Analysis of their target consumers.
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.
Financial Plan
15 pts

Has taken into account their initial capital, licenses, permits, utilities to be used (electricity and water), machines, distribution, and marketing expenses.

They also projected their estimated company growth and has shown a goal and objective in their finances.
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.
Distribution Plan
15 pts

Presents an orderly process of the product going from the producers (their business) to the consumers.

Presents a flow for the audience to easily follow and understand the distribution and logistics of the business plan.
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.
Creativity and Supporting Documents
10 pts

Keep the people interested in the business plan.

Also, completed the background research of the market they plan to involve with, feasibility study, etc.
Excellent

Exceeds the every statement in this criteria. They have completed all the content and has a detailed content for this area.
Good

Meets precisely what is stated in the criteria. They have completed the content of these areas but is not thorough.
Fair

Meets most of the statements in the criteria.
They have completed most of the content in these areas and is not detailed enough.
Poor

Did not meet any of the statements in the criteria. They failed to complete this area of the business plan.



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