Skip to main content
iRubric: PR Writing News Release Assignment rubric

iRubric: PR Writing News Release Assignment rubric

find rubric

edit   print   share   Copy to my rubrics   Bookmark   test run   assess...   delete   Do more...
PR Writing News Release Assignment 
PR Writing News Release Assignment
Assessment of a standard written press release.
Rubric Code: QX887A9
By cbadia26
Ready to use
Public Rubric
Subject: Communication  
Type: Assignment  
Grade Levels: (none)

Powered by iRubric Press Release
  Professional Quality

4 pts

Good

3 pts

Below Average

2 pts

Unacceptable

1 pts

Score

(N/A)

Lead

Professional Quality

*Lead is catchy;
*It makes the reader want to continue to the story;
*Is positive and specific
*Uses strong, active verbs and short, simple words
*Draws in the reader - makes reader want to read more
*Is focused, short and memorable
Good

*Lead entices reader to go to the lead to see if the story is worth reading
*Contains strong, active verbs and short, simple words
*Reader not drawn in immediately
Below Average

*Lead is either too long or too short
*Lead is vague
*Lead is cluttered
*Reader is not drawn in at all
Unacceptable

*Lead has little or nothing to do with the story
Score
AP Style & Grammar

Professional Quality

*AP Style followed wonderfully
*Limited AP Style or grammar error
*Rules of grammar, usage and punctuation are followed
*Language is clear and precise; excellent sentence structure
Good

*AP Style followed somewhat
*Contains two or three AP Style errors
*Contains two or three grammatical, punctuation and spelling errors
*Language is clear; good sentence structure
Below Average

*AP Style not followed
*Contains four or five AP Style errors and grammatical, punctuation and spelling errors.
*Language is frequently unclear; no sentence structure
Unacceptable

*AP style not followed
*Contains many AP Style errors and grammatical, punctuation and spelling errors
*Language is frequently unclear; no sentence structure
Score
Quote Selection & Structure

Professional Quality

*Interesting & brief
*Ties into release material
*Advances "teaching" aspects
*Lead-in & transitions work well with quote
*Attribution is used properly
Good

*Does not have one of the five quote requirements
Below Average

*Does not have 2-3 of the five quote requirements
Unacceptable

*Has one or none of the five quote requirements
Score
Format

Professional Quality

*Release follows designated format guidelines
*Effective lead
*Profile is the appropriate length as described for the assignment
*Used client's letterhead
*Media contact info included & placed correctly
*Page number included
*### at end
*Content is appropriate
Good

*Release follows designated format guidelines
*Lead is effective
*Used client's letterhead
*Media contact info included, but not placed correctly
*Page number included
*### at end
*Content is, for the majority, appropriate
Below Average

*Release lacks the designated format
*Ineffective lead
*Media contact info is not included
*Did not use client's letterhead
*Page number not included
*No ### at end
*Content is questionable
Unacceptable

*Ineffective lead
*Inappropriate content
*Page number not included
*Media contact info not included
*Did not use client's letterhead
*No ### at end
Score
Fact Errors

Professional Quality

*Are names correct?
*Are titles correct?
*Are organizations cited properly?
*All essential information included?
Good

*One fact error is present
Below Average

*2 fact errors present
Unacceptable

*3 or more fact errors present
Score



Keywords:
  • PR Writing, press release assignment, assessment

Subjects:


Discuss this rubric




Do more with this rubric:
Preview

Preview

Preview this rubric.
Edit

Edit

Modify this rubric.
Copy

Copy

Make a copy of this rubric and begin editing the copy.

Print

Print

Show a printable version of this rubric.
Categorize

Categorize

Add this rubric to multiple categories.
Bookmark

Bookmark

Bookmark this rubric for future reference.
Assess
Test run

Test run

Test this rubric or perform an ad-hoc assessment.
Grade

Grade

Build a gradebook to assess students.
Collaborate

Collaborate

Apply this rubric to any object and invite others to assess.
Share
Publish

Publish

Link, embed, and showcase your rubrics on your website.
Email

Email

Email this rubric to a friend.
Discuss

Discuss

Discuss this rubric with other members.
 

Do more with rubrics than ever imagined possible.

Only with iRubrictm.


Copyright © 2024 Reazon Systems, Inc.  All rights reserved.
n98