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iRubric: Advertising Campaign rubric

iRubric: Advertising Campaign rubric

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Advertising Campaign 
Rubric Code: QX7BAW2
By bkgodwin
Ready to use
Public Rubric
Subject: Business  
Type: Assessment  
Grade Levels: 6-8, 9-12

Powered by iRubric Advertising Campagin
  Poor

0 pts

Below Average

1 pts

Average

2 pts

Above Average

3 pts

Excellent

4 pts

Budget

Poor

The group submitted no budget.
Below Average

The group submitted a budget that was incomplete and had five or more grammatical/mathematical errors.
Average

The group submitted a budget that was complete but lacked organization and had three - four grammatical/mathematical errors.
Above Average

The group submitted a budget that was complete and somewhat organized, but had one-two grammatical/ mathematical errors.
Excellent

The group submitted a budget that was complete and organized. The budget had no grammatical/mathematical errors.
Logo

Poor

The group submitted no logo.
Below Average

The group submitted a logo of poor graphics and contained a watermark. Did not remain consistent with the color scheme throughout the campaign. Proper trademark was absent.
Average

The group submitted a logo with visible graphics but contained a watermark. Remained somewhat consistent with the color scheme throughout the campaign. Proper trademark was present.
Above Average

The group submitted an attractive clear logo and remained consistent with the color scheme throughout the campaign. No watermark was visible Proper trademark was present.
Excellent

The group submitted a logo that clearly represented the company and remained very consistent with the color scheme throughout the campaign. Proper trademark was present
Advertising Mediums

Poor

The group submitted no advertising mediums.
Below Average

The group submitted one-two advertising mediums with little information/ description
Average

The group submitted the three mediums of advertising and provided 2-3 sentences oninformation/description about each medium
Above Average

The group submitted the three required mediums of advertising and provided 4-6 sentences on information/description about each medium
Excellent

The group submitted the three required mediums of advertising and provide sufficient, more than 6 sentences, information/description about each medium and the advertisements.
Presentation

Poor

The group had no presentation prepared
Below Average

The group's presentation was less than one minute long, had 3 or more grammatical errors, and the group was not ready to present
Average

The group's presentation was one-two minutes long, had no more than two grammatical errors, and the group was somewhat organized and prepared to present
Above Average

The group's presentation was four-three minutes long, had only one grammatical error, and was organized and prepared to present
Excellent

The group's presentation was at least five minutes long, had no grammatical errors, and the group the group was ready to present




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