iRubric: Advertisement Review rubric

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Advertisement Review

Students will find an advertisement from the Internet, newspaper, or magazine and provide a detailed review.

Rubric Code: Q6WAXA

By mmaurno

Ready to use

Public Rubric

Subject: English

Type: Writing

Grade Levels: Undergraduate

Criteria
	Excellent 4 pts	Good 3 pts	Fair 2 pts	Poor 1 pts	Score?Comments (N/A)
Content	Excellent Excellent This advertisement review was very persuasive and included more that 5 detailed examples and descriptions. Ethos, pathos and logs was considered throughout.	Good Good This advertisement review was somewhat persuasive and contained 4 detailed examples and descriptions. All branches of argument were somewhat mentioned.	Fair Fair This advertisement review was somewhat persuasive and contained 3 detailed examples and descriptions. Two branches of argument considered.	Poor Poor This advertisement was not persuasive and contained 2 or less detailed examples and descriptions. Argument strategies were not employed.	Score?Comments
Organization	Excellent Excellent The review was creative, descriptive, and had a logical flow of ideas.	Good Good This ad was presented with some creative, descriptive review but flow of ideas needs work.	Fair Fair This ad was presented with average sorts of words/actions/adjectives. Organization is a bit hard to follow	Poor Poor This ad was not presented creatively, little or no description of product through use of adjectives/actions or words. Organization not present	Score?Comments
Audience and Technique	Excellent Excellent Accurately identified commercial techniques used to persuade consumer.	Good Good Identified techniques and target audience but more detail needed or some is not totally correct.	Fair Fair Missing either technique or target audience	Poor Poor Missing both technique and target audience.	Score?Comments
Word Choice and Sentence Structure	Excellent Excellent Wow! Outstanding use of descriptive word choice and grammatical conventions expertly followed.	Good Good Noteworthy attempt at varying word choice and applying grammatical conventions.	Fair Fair Sentence and word choice was a bit lackluster and some errors in grammar.	Poor Poor Sentence structure was not varied and incorrect at times. Many errors in grammar.	Score?Comments
Length. Editing and MLA conventions	Excellent Ad review is three pages or more with impeccable editing and close, accurate attention to MLA formatting.	Good Ad review is approximately 3 pages with generally accurate editing and use of MLA style.	Fair Ad review is under three pages and has a few errors in editing and/or MLA style.	Poor Ad review was not turned in or severely under length. Many errors exist in editing and/or MLA style.	Score?Comments