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iRubric: Car Advertisement rubric

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Car Advertisement Rubric Code: Q52A42 By stansbew Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 6-8

Car Advertisement
	Below Basic 1 pts	Basic 2 pts	Proficient 3 pts	Advanced 4 pts
Purpose of the Ad	Below Basic The ad does not address the consumer's needs.	Basic The ad grabs the consumer's attention by meeting one consumer need.	Proficient The ad grabs the consumer's need by meeting two consumer needs.	Advanced The ad grabs the consumer's attention by saving money, providing a better life, solving problems.
Important Information	Below Basic Product name evident; may be messy; many details;may not be aimed at the appropriate target audience.	Basic Product name is clear; some details are missing; appeals to the appropriate target audience	Proficient Product name is clear and attractive; all important information present; appeals to the target audience	Advanced Product name immediately grabs the eye; all important information effectively presented; target audience very clearly evident.
Overall Design	Below Basic Inadequate text-either too sparse or too wordy; image missing or too small, uninteresting or unclear.	Basic Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective.	Proficient Layout balanced with an adequate amount of white space; product description complete; illustrations clear	Advanced Layout simple and balanced with an adequate amount of white space;excellent description of product in few words; illustration highly effective
Technique and audience	Below Basic missing both technique and target audience	Basic Missing either technique or target audience	Proficient Identified techniques and target audience but one is incorrect	Advanced Accurately identified: Commercial techniques and target audience.