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iRubric: COMM 4363 Final Project with Mini-Campaign (worth 250 pts) rubric

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COMM 4363 Final Project with Mini-Campaign (worth 250 pts) COMM 4363 Final Project Assessment (worth 350 pts) This is a rubric for assessing the final project for an undergrad public relations course (Corporate PR). This is for groups/students who DID include a mini-campaign as part of their project. Rubric Code: Q49W4A By bnixon Ready to use Public Rubric Subject: Communication Type: Writing Grade Levels: Undergraduate

Criterion
	EXPERT 100% WOW! 350 pts	FAR EXCEEDS EXPECTATIONS 95% 333 pts	MASTERED 85% GOOD 298 pts	SUFFICIENT 75% 263 pts	MASTERY NOT YET REACHED 60% 228 pts	POOR / OMITTED 0 pts
Table of Contents 5 %	EXPERT 100% WOW! Provides a brief overview of the project Page has working hyperlinks to all sections in the project *Includes names of all team members, with links to their COMM 4363 blogs	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD * Page has working hyperlinks to all sections in the project	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Spelling / Grammar 20 %	EXPERT 100% WOW! No errors	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD One or two more errors in spelling or grammar	SUFFICIENT 75% Three or four more errors in spelling or grammar	MASTERY NOT YET REACHED 60% Five or six errors in spelling or grammar	POOR / OMITTED Seven or more errors in spelling or grammar
Sections
Company Overview 5 % Organization & Structure	EXPERT 100% WOW! * Thorough description of this section. * Includes relevant hyperlinks, especially where needed to provide credit to original source Structure & organization of the blog posts is clear and easy to follow. Paragraph transitions are used where necessary; Sentences are short (no more than 25 words, usually). Paragraphs are short (no more than three sentences). *Post includes multimedia (video, images or audio) in addition to text.	FAR EXCEEDS EXPECTATIONS 95% Structure & organization of the blog posts is clear and easy to follow. Paragraph transitions are used where necessary; they are logical and maintain the flow of thought throughout the blog posts. Sentences are short (no more than 25 words, usually). Paragraphs are short (no more than three sentences). *Post includes multimedia (video, images or audio) in addition to text.	MASTERED 85% GOOD Structure & organization of the blog posts is generally clear and easy to follow. Paragraph transitions are used in most necessary places; they are logical and maintain the flow of thought throughout most blog posts. Most sentences are short (no more than 25 words, usually). Most paragraphs are short (no more than three sentences). *Post includes multimedia (video, images or audio) in addition to text.	SUFFICIENT 75% * Provides some relevant information * Leaves the reader wanting to know more about the topic * Relevant hyperlinks are not included or lead to irrelevant sites Structure & Organization and structure detract from the message of the writer. Paragraphs are disjointed and lack transition of thoughts. Sentences are choppy (too short) or wordy (too long). Post may or may not include multimedia (video, images or audio) in addition to text.	MASTERY NOT YET REACHED 60%	POOR / OMITTED Section not included
History / Timeline 2.5 % Organization & Structure (bulleted list acceptable)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Model of PR 2.5 % Organization & Structure (based on Grunig & Hunt's model)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Publics 2.5 % Organization & Structure (includes all relevant publics)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Top Challenges 2.5 % Organization & Structure	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Awards & Honors 2.5 % Organization & Structure (includes how the company is using these for promotion)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Use & Benefits of Social Media 2.5 % Organization & Structure (includes specific examples of how company is using, or could use, social media)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Online Newsroom Critique 2.5 % Organization & Structure	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Career Opportunities 2.5 % Organization & Structure	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
More or Less 5 % Includes at least two paragraphs on why. Each team member should contribute to this post. and the team members do not need to agree on this. Be sure to indicate who wrote which section. (You can password protect the post if needed.)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Additional Posts 10 %	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Mini-Campaign
Research 5 % A description of the research your team conducted (outside of the research needed for the blog posts) before proceeding into this mini-campaign	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Action 15 % Program Planning, including strategies, tactics, audience, timeline, budget, etc.	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Communication 10 % A description of how the actual campaign proceeded (warts & all)	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED
Evaluation 5 % A description of to what extent you achieved your objectives. Also, if you were to do a similar campaign in the future, what would you do differently?	EXPERT 100% WOW!	FAR EXCEEDS EXPECTATIONS 95%	MASTERED 85% GOOD	SUFFICIENT 75%	MASTERY NOT YET REACHED 60%	POOR / OMITTED

Keywords:

blog public relations

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