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iRubric: Persuasive Propaganda Commercial rubric

iRubric: Persuasive Propaganda Commercial rubric

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Persuasive Propaganda Commercial 
Persuasive Propaganda Commercial
Your task is to create a commercial to persuade your classroom audience to believe what you believe, your propaganda.
Rubric Code: Q23WB56
By Edutara
Ready to use
Public Rubric
Subject: Communication  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Persuasive Prop Commercial
  Extending

4 pts

Proficient

3 pts

Developing

2 pts

Emerging

1 pts

Introduction (beginning)

Extending

Your introduction caught the attention of everyone in the audience. We can't wait to hear more!
Proficient

Your introduction caught the attention of most of your audience. We'll stick around to hear more.
Developing

Your introduction caught the attention of some of your audience. Some of us are still listening.
Emerging

You have an introduction, but it doesn't catch our attention. We don't really want to hear more.
Persuasive Details Commercial

Extending

You used 3 or more details that persuaded me to buy, or believe, your propaganda position. Details were tailored to the target audience.
Proficient

You used 2 details to convince me to buy, or believe, your position. I'm thinking seriously about beleiving your position, but some details were not tailored to the target audience.
Developing

You used 1 detail to convince me to buy, or believe, your position. I'm not quite convinced I want to spend my money or time on your position; little connection to target audience.
Emerging

You gave no details to convince me to buy, or believe, your position and it wasn't related to the target audience.
Conclusion (ending)

Extending

Your conclusion made me want to believe your position and concisely summarized your pitch.
Proficient

Your conclusion made me consider believing your position, but left me wanting more.
Developing

Your conclusion made me think about believeing your position, but I probably won't advertise with you.
Emerging

Your conclusion made me decide that I definitely did not want to believe your position or advertise with you.
Style of Presentation

Extending

Your presentation was loud, clear, and enthusiastic. Great job!
Proficient

Your presentation was mostly loud, clear and enthusiastic. Good job!
Developing

Your presentation was only partly loud, clear, and enthusiastic. It would have been better if we could have heard the whole presentation.
Emerging

Your presentation was not loud, clear, or enthusiastic. Some of the people in your audience fell asleep.
Audience Analysis

Extending

Your name and slogan were perfectly aligned with your target audience.
Proficient

Your name and slogan were both somewhat aligned with target audience, could be more specific.
Developing

Either the name or slogan were not aligned with target audience.
Emerging

No indication who the target audience was based on name and/or slogan.
Advertising Appeals

Extending

Excellent use of needs and appeals, you clearly understand how to persuade an audience.
Proficient

Good use of needs and appeals, could develop more.
Developing

Some use of needs and appeals, application of techniques needs more work.
Emerging

No evidence of understanding of audience needs and appeals.






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