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iRubric: The Rambler rubric

iRubric: The Rambler rubric

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The Rambler 
Proposed rubric for evaluating The Rambler print edition
Rubric Code: PX6W67C
Ready to use
Public Rubric
Subject: Communication  
Type: Assessment  
Grade Levels: Undergraduate, Graduate

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  Exemplary

4 pts

Proficient

3 pts

Sufficient

2 pts

Unsatisfactory

1 pts

Coverage and Content

Exemplary

Coverage reflects a strong diversity of content choices and displays a strong focus on significant issues with local or campus ties. Stories are well sourced, and various groups of people, including minorities, are represented.
Proficient

Coverage is basic but solid: important news events on campus are written about in a timely manner using multiple sources. There is at least an attempt to write about significant issues and trends related to the campus and students, but this sort of more wide-ranging, in-depth coverage could be better and more frequent. Different methods and approaches to writing different types of articles -- basic news, profiles, trend pieces -- are used frequently.
Sufficient

Some articles contain substantive news value. Articles attempt cover a variety of topics with different methods. Few articles deal with significant campus/local issues. Articles cover two or more of the following interests: student, faculty, staff or community.
Unsatisfactory

Articles lack substantive news value, as well as coverage and storytelling methods. Articles do not address significant issues with campus or local ties. Articles do not represent the interests of faculty, staff, students and community.
Writing Quality

Exemplary

All articles display significant news value, and are fully reported from a wide range of sources and research. Leads are marked by clarity, creativity and readability. All articles are well organized and keep readers interested through transitions.
Proficient

Most articles have news strong news value and provide a variety of perspectives. Research and information contained in a significant number of the articles reflect looking beyond what is just happening on campus; context linking what is happening on campus with the wider world (including, when possible, the community around/near the campus) is frequent. Articles are clearly written and have strong leads that draw the reader in.
Sufficient

Leads are sufficient but not engaging. Articles are semi-organized but the reader loses interest fairly quickly. There may be news value to the stories, but not necessarily timeliness.
Unsatisfactory

Poorly written leads with little to no news value. Stories display little little research for background and/or context. Stories are hard to follow and not interesting enough to capture/hold a reader's attention.
Photo, Art & Graphics

Exemplary

A variety of types of art are used effectively to support the storytelling. Photos contain strong news value, feature people prominently and use creative techniques. Images are virtually free of technical and editing errors. Information graphics are clear, compelling and accurate. All cutlines are well written, clear, and give enough information to help the reader clearly understand what they are seeing, including names.
Proficient

Photos and/or graphics with news stories help significantly in telling the story. Photos contain people and a variety of techniques are present much of the time. Cutlines are accurate and correctly written. Graphics and art ably support the stories they are with and are appropriate for the stories they go with.
Sufficient

Some photos are used effectively and show limited variety of formats and approaches. Most images feature people or have a central focus/interest. Images have inconsistent news value. Technical quality of photos is inconsistent. The majority of photos have names in the cutlines.
Unsatisfactory

Lack of variety in photos (action, posed, mugs, illustration). Over-reliance on handouts/stock/file photos or images with no news value. Photos/art suffer from technical problems (editing/cropping/sharpness). No or only a few photos have well written, informative cutlines.
Layout & Design

Exemplary

Modular design is used to establish hierarchy and balance and to leverage strong content choices. Layouts show evidence of planning, advanced visual thinking and creative use of alternative story formats.
Proficient

Modular design adds to the clarity and readability of the page; photos, graphics and pull quotes are used effectively. Layout presents the stories in an attractive way and draws the reader to the page.
Sufficient

Modular design is followed but may lack clarity of hierarchy and balance. Limited use of visuals. Some evidence of planning and variety.
Unsatisfactory

Lack of adherence to modular design; pages are cluttered or difficult to read. Visuals are not used or are not used effectively. Too much gray space. Layouts lack evidence of planning and variety.
Editorial Leadership

Exemplary

Editorials regularly address significant topics and demonstrate a deep understanding of campus and community concerns. Reader feedback and opposing viewpoints are consistently published. Reporting fulfills the public service role of a newspaper and elevates the discussion of important issues.
Proficient

Editorials are timely and thoughtful and address important topics, both on campus and in society. There is often reader feedback and differing points of view. The reporting adds to readers' understanding of what is happening on campus and in the wider community.
Sufficient

Editorials rarely comment on significant campus topics. Some attempts at incorporating reader feedback and viewpoints are displayed. Attention to public service journalism is inconsistent.
Unsatisfactory

Lack of editorials on significant campus topics. Lack of appreciation of students, faculty, and staff in editorials. Lack of reader feedback and opposing viewpoints. Failure to fulfill the public service role through in-depth journalism.
Editing

Exemplary

All text elements are free of errors in grammar, spelling, Associated Press style and fact. Headlines, subheads and cutlines enhance story presentation. All articles are of the appropriate length.
Proficient

Text elements are free of error and adhere to Associated Press style. Headlines, subheads and cutlines are appropriate for the stories they are with; headlines and subheads draw readers into the story. Articles give enough information for readers to clearly understand the most important aspects of the story.
Sufficient

Stories contain fewer than one error in grammar, spelling, AP style or fact. Headlines and subheads enhance the article. Most articles are the appropriate length.
Unsatisfactory

Stories contain more than two grammar, spelling, AP style or fact errors. Boring headlines and subheads. Rambler articles with excessive word count.




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