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iRubric: Rambler TV rubric

iRubric: Rambler TV rubric

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Rambler TV Rambler TV Proposed Rubric for Rambler TV Rubric Code: NXAA7W2 By kcolley Draft Public Rubric Subject: Communication Type: Assessment Grade Levels: Undergraduate, Graduate

Rambler TV Newsweek Evaluation of Rambler TV
	Exemplary 5 pts	Proficient 4 pts	Sufficient 3 pts	Unsatisfactory 2 pts	Unacceptable 1 pts	Comments (N/A)
Newscast Organization/Presentation	Exemplary Well-developed and organized presentation. Viewers are able to follow along easily. Stories are stacked (sequenced) in a logical manner. VOs and scripts are clearly written for the ear.	Proficient Mostly well-organized presentation. Viewers are able to follow along with very little difficulty. Stories are stacked (sequenced) in a mostly logical manner. VOs and scripts are mostly well-written for the ear.	Sufficient Presentation is organized; some unclear choices may be present. Viewers are able to follow along the majority of the time. Stories are stacked (sequenced) with breaks in logic VOs and scripts are usually well-written for the ear.	Unsatisfactory Presentation is somewhat organized. Viewers are able to follow along more often than not, but perhaps with some difficulty. Stories are stacked (sequenced) somewhat haphazardly. VOs and scripts are sometimes written for the ear; may be difficult to follow.	Unacceptable Presentation is disorganized/disjointed. Stories are stacked (sequenced) haphazardly. Viewers have difficulty following along. VOs and scripts are difficult for the ear to follow, or are not present.	Comments
Facts/Storytelling	Exemplary Coverage accurately reflects Rambler TVs focus on the Texas Wesleyan community. All stories show evidence of proper research and adherence to good journalism practices.	Proficient Coverage reflects, for the most part, Rambler TV's focus on the Texas Wesleyan community Most stories show evidence of proper research	Sufficient Coverage reflects, more often than not, Rambler TV's focus on the Texas Wesleyan community. Most stories show evidence of research; some small gaps or very minor errors may be present.	Unsatisfactory Coverage may not often reflect Rambler TV's focus on the Texas Wesleyan community. Coverage shows a minor lack of proper research; a few gaps or minor errors may be present.	Unacceptable Coverage rarely, if ever, appears to reflect Rambler TV's focus on the Texas Wesleyan community. Coverage shows a significant lack of proper research; contains factual errors.	Comments
Storytelling	Exemplary Video elements complement the script and VOs to tell a coherent, easy-to-follow story.	Proficient Video elements complement the script and VOs to tell a coherent story, some elaboration may be needed.	Sufficient Video elements usually complement the script and VOs to tell a coherent story; some elaboration is likely needed.	Unsatisfactory Video elements occasionally complement the script and VOs; stories may be not-coherent or difficult to follow	Unacceptable Video elements often used in place of script and/or VO; thus the story is barely coherent/difficult to follow.	Comments
Video Editing and Pacing	Exemplary The video is edited with only high quality shots remaining. Transitions are always used appropriately and do not distract from the story. Shots and scenes flow seamlessly. Pacing is appropriate for each story. Digital effects are used appropriately for emphasis.	Proficient The video is edited with mostly quality shots remaining. Transitions are mostly used appropriately. Pacing and timing are appropriate for most stories. No jump cuts or early cut-ins/drop-out are present.	Sufficient The video is edited in a few spots. Several poor shots remain. Transitions from shot to shot are occasionally used correctly; may not always be appropriate for the story. Pacing and timing are appropriate for many stories; some may drag. There are some unnatural breaks/jump cuts or early cut-ins/drop-outs.	Unsatisfactory Video is edited in some places; poor shots remain. Transitions between shots are sometimes used correctly; may be unnecessarily distracting. Pacing and timing are occasionally appropriate for some stories. Several unnatural breaks/jump cuts or early cut-ins/drop-outs remain.	Unacceptable Video is unedited and many poor shots remain. Transitions between clips are rarely used appropriately. Pacing and timing aren't appropriate for stories; with little rhyme or reason. Many unnatural breaks or jump cuts remain in video clips.	Comments
Camera Work & Lighting	Exemplary All shots are clearly focused and well framed. The camera is held steady; pans and zooms are limited yet always smooth. All scenes are effectively and appropriately lit.	Proficient All stories are in clear focus and well framed. The camera is held steady; pans and zooms are always smooth. Scenes are very often effectively and appropriately lit.	Sufficient Most stories are in clear focus and are well framed. Camera work is very often steady; some unsteadiness or awkward pans/zooms may be present. Scenes are mostly effectively and well-lit; some minor lighting/white balance issues may be present.	Unsatisfactory Some stories are out-of-focus and/or poorly framed. Camera work is sometimes steady; unsteadiness or awkward pans/zooms may be present. Scenes are sometimes effectively and well-lit; lighting/white balance issues may be present.	Unacceptable Some stories are out-of-focus and/or poorly framed. Camera work is often unsteady; pans and zooms are too prevalent and/or are too abrupt. Some scenes feature significant lighting/white balance issues.	Comments
Audio Quality	Exemplary The audio is clear and effectively assists in communicating the main idea. All audio levels are appropriately balanced. Background audio is kept in appropriate balance	Proficient Audio is clear and mostly effectively assists in communicating the main idea. Audio levels are very often appropriately balanced. Background audio is very often kept in appropriate balance.	Sufficient Audio is mostly clear; some distortion may be present. Audio levels are, for the most part, appropriately balanced. Background audio is mostly kept in appropriate balance.	Unsatisfactory Audio is clear more often than not; distortion is present but not a significant hindrance. Some audio levels appear imbalanced. Background audio is kept in balance more often than not; may occasionally override main audio.	Unacceptable Audio may be unclear/distorted; hinders good storytelling. Several audio levels are imbalanced. Background audio is sometimes kept in balance; may occasionally override main audio.	Comments
On-Air Presence	Exemplary Talent delivered the newscast conversationally, with proper emphasis and inflection. Talent was easy to understand, spoke clearly, enunciated and pronounced all words correctly. Talent maintained appropriate posture and eye contact with the audience throughout. Facial expressions and body language conveyed ease and enthusiasm where appropriate.	Proficient Talent delivered the newscast conversationally, with proper emphasis and inflection. Talent was easy to understand, spoke clearly, enunciated and pronounced words correctly. Talent maintained appropriate posture throughout; eye contact was very often maintained. Facial expressions and body language mostly conveyed ease and enthusiasm where appropriate.	Sufficient Talent delivered the newscast conversationally; some inflection and emphasis issues may be present. Talent was, for the most part, easy to understand, spoke clearly, enunciated and pronounced words correctly. Some flaws may be present. Talent maintained appropriate posture throughout; eye contact was usually maintained; occasional off-screen. Facial expressions and body language often conveyed ease and enthusiasm; occasional moments of unease/inexperience.	Unsatisfactory Talent delivered the newscast mostly conversationally, although inflection and/or emphasis issues are present. Talent was, more often than not, easy to understand, minor enunciation/pronunciation issues may be present. Talent didn't consistently maintain appropriate posture throughout; eye contact occasionally maintained. Facial expressions and body language occasionally conveyed ease and enthusiasm; moments of unease/inexperience may be present.	Unacceptable Talent appears to have difficulty with conversational delivery; sounds like they're reading. Talent may be difficult to understand at times; enunciation/pronunciation issues are obvious. Talent didn't consistently maintain appropriate posture throughout; eye contact inconsistent; "deer-in-headlights" moment. Facial expressions and body language conveyed unease/inexperience.	Comments
Use of Graphics & Visuals	Exemplary The graphics and/or visuals assist in presenting an overall theme that appeals to the audience and enhances concepts with a high impact message. Graphics explain and reinforce key points. Graphics always reinforce Rambler TV's visual identity.	Proficient Graphics and/or visuals very often assist in presenting an overall appealing theme to the audience. Graphics often explain and reinforce key points. Graphics almost always reinforce Rambler TV's visual identity.	Sufficient Graphics and/or visuals often assist in presenting a coherent theme to the audience. Graphics sometimes explain and reinforce key points; may be lacking. Graphics often reinforce Rambler TV's visual identity; minor inconsistencies may be present.	Unsatisfactory Graphics and/or visuals present a somewhat coherent theme to the audience. Graphics often don't explain and reinforce key points or may be missing completely. Graphics sometimes reinforce Rambler TV's visual identity; inconsistencies may be present.	Unacceptable The graphics and/or visuals present an inconsistent visual theme; demonstrates amateurism to audience. Graphics rarely, if ever, explain and reinforce key points or are missing completely. Graphics appear inconsistent throughout; Rambler TV's visual identity is unclear.	Comments

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