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iRubric: Marketing Project rubric

iRubric: Marketing Project rubric

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Marketing Project

  Derived from rubric: Marketing Project
built by tammeshia

Rubric Code: NX9X9CA
Students will work in marketing teams to create a commercial to sell a product to potential consumers. Students will use various concepts and strategies learned during the marketing unit in order to create an effective marketing campaign.
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Keywords: (None)
Categories: Subjects: Business  
Types: Project  
Grade Levels: 9-12

Powered by iRubric Marketing
  Poor
1 pts
Fair
3 pts
Good
6 pts
Excellent
8 pts
Rough Draft
Poor

Idea for commercial is very poorly developed, missing marketing functions, might mention target market, buying motives, distribution, and price but not all of them.
Fair

Idea for commercial isn't developed, lists less than 6 marketing function as well as listing target market, buying motives, distribution, and price.
Good

Gives rough idea for what commercial will be. Lists the 6 marketing functions covered in class, the target market, potential buying motives, the channels of distribution, and price.
Excellent

Detailed concept for commercial. 6 marketing functions covered in class, target market, buying motives, channels of distribution, and price. More detail will be added including questions relating to WHY
Commercial - Creation
Poor

Over 15 seconds outside of time limit. Very little effort put in. Not original, not appropriate for product.
Fair

Close to time, but not within limits. Effort put in is limited and shows in the final product. Still original and appropriate for product.
Good

45 seconds to 2 minutes long, creative and shows originality and effort. Appropriate for product.
Excellent

45 seconds to 2 minutes long, very creative and shows effort above and beyond.
Commercial - Strategy
Poor

Does not use marketing concept and strategy, target market unclear, not all 4 P's of marketing used.
Fair

Uses marketing concept and strategy to identify target market but does not cover all 4 P's of marketing.
Good

Uses the marketing concept and strategy to identify a target market and covers the 4 P's of marketing (product, place, price, promotion)
Excellent

Uses marketing concept and strategy to identify and effective target market and seamlessly includes the 4 P's of marketing.
Commercial - Motives
Poor

Buying motives are very unclear, may only have emotional OR rational.
Fair

Buying motives aren't clear but are mentioned.
Good

Buying motives are included, rational and emotional.
Excellent

Buying motives are effectively included in commercial and used to help sell the product.
Commercial - Distrubution
Poor

Channels not defined, stores not defined.
Fair

Channels not clearly defined, stores not clearly defined.
Good

Channels of distribution mentioned, including possible stores to sell in.
Excellent

Channels of distribution integrated into commercial and shows examples or stores to sell in.
Commercial - Price
Poor

Price is not clearly listed.
Fair

Price is listed.
Good

Price is clearly listed and explained.
Excellent

Price is listed and uses the 5 steps in the text to rationalize the price in a way that flows with the commercial.



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