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iRubric: Yearbook-Marketing Interview rubric

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Yearbook-Marketing Interview This rubric will be used to evaluate marketing knowledge. The total category amount will be multiplied by five. Rubric Code: NX9WA2W By tina_pulley Ready to use Public Rubric Subject: Journalism Type: Assessment Grade Levels: 9-12

Marketing Drill This rubric measures the extent to which the marketing plan has been performed.
	Needs Improvement Does not meet requirements 2 pts	Average Acceptably meets requirements 4 pts	Excellent Exceptional performance 5 pts
Body Language Students will be assessed based on effective body language	Needs Improvement No eye contact No physical gesture Slumping Not serious	Average Some eye contract Weak hanshake and gestures Straight	Excellent Constant Eye Contact Inviting gestures Firm, confident handshake Confident; upright Professional
Delivery Students will be assessed on knowledge of the necessary marketing compononent	Needs Improvement Reads straight from the flyer Non-enthusiastic	Average Somewhat reads from the flyer Pleasant Attempts to sell Pine Lake as a large charter school	Excellent Uses the flyer as a guide not a means to share info Enthusiastic Shares we sold out of yearbooks last year Have already sold over 50% of our goal of 1300
Business Ad Awareness General Ad Knowledge	Needs Improvement Unaware of pricing Forgets to sell Pine Lake as a charter school with students from all over the area Unaware of how businesses create ads	Average Forgets some of the pricing Encourages business to pay and create online Uses the book as an example Emphasizes the website	Excellent Aware of pricing and sizes Encourages business to create artwork and pay online Uses last year's yearbook as an example of our work Emphasizes the website
Contract Contract Knowledge	Needs Improvement Unaware the business receives the white copy Unaware of how the contract is completed	Average Mostly aware of how the contract is completed	Excellent Completely aware of how the contract is completed