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iRubric: Health Communication Campaign rubric

iRubric: Health Communication Campaign rubric

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Health Communication Campaign 
Health Communication Campaign
Rubric Code: NX93X22
By andreadlemar15
Ready to use
Public Rubric
Subject: Communication  
Type: Project  
Grade Levels: Graduate

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  Incomplete

0 pts

Needs Improvement

(N/A)

Good

(N/A)

Excellent

(N/A)

Quality

Incomplete

The campaign only offered the frequently asked question as way to present the information. They only covered fast facts without any data to support it.
Needs Improvement

The campaign offered just a brochure, frequently asked questions to present the information. Included research and health data in a more appealing way to the public.
Good

The campaign presented several resources including videos, toolkit, info graphic, etc. Including statistics, research and plan to action. Didn't concentrated on target audience.
Excellent

The campaign presented several resources including videos, toolkits, info graphic, etc. Including but not limited to statistics, research and plan to action. All Offered in different languages and in sync with the target audience.
Relevance

Incomplete

The campaign are unable to provide any relevance as to why this is important.
Needs Improvement

The campaign presents a clear relevance but are lacking the importance of it.
Good

The campaign presents the relevance and importance of addressing the problem.
Excellent

The campaign presents the relevance very clear and the importance of addressing the problem by the target audience.
Message goal

Incomplete

The principal message goal is not clear to the audience.
Needs Improvement

The principal message goal can be identify but needs improvement.
Good

The principal message goal is present and well identified.
Excellent

The principal message goal is present and well identified for the target audience and anyone around them. It requires no changes.
Clear Mission

Incomplete

Mission of program plan to address the target population, goals and objectives, and programmatic outcomes are not present.
Needs Improvement

Identification of mission of program plan to address the target population, goals and objectives, and programmatic outcomes, are somewhat identified, but need improvement.
Good

Identification of mission of program plan to address the target population, goals and objectives, and programatic outcomes, and well identified.
Excellent

Identification of mission of program plan to address the target population, goals and objectives, and programmatic outcomes are extremely well defined. No changes necessary.
Effectiveness

Incomplete

The campaign has proven to not be effective on bringing the message. It was not clear to anyone.
Needs Improvement

The campaign has proven to be effective however the message was created for a general population and didn't tailored to the targeted population.
Good

The campaign has reached the targeted population but failed to reached other key members that could have a direct impact on the targeted population (family, friends, etc.)
Excellent

The campaign has proven to be affective on reaching the targeted population as well as other key members of the population.
Cultural Competence

Incomplete

The campaign has proven to not be effective to getting the message across.
Needs Improvement

The campaign identify the target audience but failed to develop the message for them.
Good

The campaign identify the target audience, design the campaign towards them and got their message accross using the proper cultural approach.
Excellent

The campaign identify the target audience, design the campaign towards them. Using proper cultural approach they got the audience to understand the message and the importance of it.




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