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iRubric: Marketing Analysis Project Paper rubric

iRubric: Marketing Analysis Project Paper rubric

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Marketing Analysis Project Paper 
Marketing Analysis Project Paper
Your task is to analyze the marketing mix, segmentation, target market and strategies of an existing product in the marketplace. This rubric assesses the paper that will be prepared by the team.
Rubric Code: NX92262
By Cleng23
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: Undergraduate

Powered by iRubric Marketing Analysis Project
  Insufficient 0-3

0 pts

Good 5-4

0 pts

Proficient 6-7

(N/A)

Excellent 8-10

(N/A)

Content
10 pts

Does your paper include the content designated for at least five sections, as provided?
Insufficient 0-3
Good 5-4

The paper contains less than seven (3)of the topics provided in the project description OR what is provided does not contain sufficient elaboration and/or specific examples, i.e. each topic is explained only by a sentence or two.
Proficient 6-7
Excellent 8-10

The paper contains five(5) or more of the topics provided in the project description AND what is provided contains sufficient elaboration and/or specific examples, i.e. each topic is explained thoroughly with the use of a paragraph or two.
Analysis
10 pts

Does your paper contain an analysis of the product's marketing mix and effectiveness? Suggestions for increasing profitability (alternate strategies)? Metrics for alternate strategies?
Insufficient 0-3

The paper does not contain: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies.
Good 5-4

The paper contains ONE of: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies OR the explanation of these is limited, i.e. just a sentence or two.
Proficient 6-7

The paper contains TWO of: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies OR the explanation of these is limited, i.e. just a sentence or two.
Excellent 8-10

The paper contains THREE of: 1) analysis of the marketing mix or its effectiveness, 2) alternative strategies and 3) suggested metrics for alternate strategies AND the explanation of these is sufficient and backed by relevant facts.
Organization
10 pts

Is your paper structured logically as demonstrated by: 1) main points are distinguished from minor points, 2) ideas are linked with transitions, 3) paragraphs are unified and 4) paragraphs are separated by relevant headings, appropriate spacing, etc.?
Insufficient 0-3

None of the four elements are demonstrated. Paper is disorganized and very difficult to follow.
Good 5-4

One to two of the elements are demonstrated OR much of the flow of information is disorganized and difficult to follow.
Proficient 6-7

Two to three of the elements are demonstrated OR much of the flow of information is organized and easy to follow.
Excellent 8-10

All of the four elements are demonstrated. Paper is well-organized and very easy to follow.
Documentation
5 pts

Does your paper include accurate representation of relevant sources (at least three but just one Internet) with both in-copy citations and "works Cited" list?
Insufficient 0-3

Paper does not contain either parenthetical citations or a "works cited" list.
Good 5-4

Paper contains either parenthetical citations or a "works cited" list but not both OR less than three sources OR all three sources are Internet sources.
Proficient 6-7

Paper contains parenthetical citations and a "works cited" list; however, 1) less than three sources are used OR more than one source comes from the Internet.
Excellent 8-10

Paper contains both parenthetical citations and a "works cited" list. At least three sources are cited and just one Internet source is used.






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