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iRubric: Written Business Plan Grading Rubric

iRubric: Written Business Plan Grading Rubric

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Written Business Plan Grading Rubric 
Written Business Plan Grading Rubric
This rubric will be used to grade your written business plan for your final assessment.
Rubric Code: NX626X2
By drchan
Ready to use
Public Rubric
Subject: Business  
Type: Exam  
Grade Levels: 9-12

Powered by iRubric Business Plan Rubric
  Poor /Lacking Info

1 pts

Sufficient

2 pts

Proficient

3 pts

Advanced

4 pts

Total

(N/A)

Introduction to your business

Table of Contents
Executive Summary including the mission and vision statements.
Poor /Lacking Info

Introductory elements were omitted and/or contained errors. No mission or vision statement is included.
Sufficient

Introductory elements were included but contained errors. Mission or vision statement included, but not both, or are written poorly.
Proficient

Introductory elements were included and completed correctly, including an executive summary. A mission and vision statement is included, but could be stronger.
Advanced

Introductory elements were included and completed correctly, including a detailed executive summary that thoroughly summarizes the business. It also includes a well thought out mission and vision statement.
Total
Business Description

Brief description of the Business (or Idea)
Poor /Lacking Info

An overview of the company is not provided.
Sufficient

An overview of the company is provided but is lacking significant pieces of information or detail.
Proficient

An overview of the company is provided which includes most of the needed information, and has a sufficient amount of detail.
Advanced

An overview of the company is provided which includes information regarding the reason for starting,an overview of the business, primary customers, and location.
Total
Industry Analysis

Major competition, how the business is different , and SWOT analysis.
Poor /Lacking Info

Provides largely incomplete information regarding major competitors. Does not explain how proposed product/service is distinct from others. Does not include a SWOT analysis.
Sufficient

Provides incomplete information regarding major competitors. Explains how proposed product/service is distinct from others, but lacks detail and examples. Includes a limited SWOT analysis with less than 2 points for each section.
Proficient

Provides fairly complete information regarding major competitors. Explains how proposed product/service is distinct from others with good amount of detail and examples. Includes a SWOT analysis with 2-4 points for each section.
Advanced

Provides complete information regarding major competitors. Explains how proposed product/service is distinct from others with great detail and many examples. SWOT analysis is included, and includes 4+ points for each section.
Total
Management Plan

Type of corporation,
Management and operation plan of how things will be done.
Poor /Lacking Info

No form of business ownership was included in the plan. Permits/licenses/certifications omitted. No explanation of methods of doing things.
Sufficient

Form of business ownership was chosen but not explained.
No or little explanation of how things will be done or ran. Includes one of management or operation plan.
Proficient

Form of business ownership was chosen and defined. Some explanation of how things will be accomplished, but needs more detail to clarify. Includes both management and operation plan.
Advanced

Form of business ownership was chosen, defined, and reasoning was given for the choice of ownership. Thorough explanation of how things will be accomplished, with specific details. Management and operation plan included with great detail.
Total
Product &/or Services

Identify and describe all products/Services, explain how your products will be competitive. Includes price lists.
Poor /Lacking Info

Product/Service mix was partially discussed or some was omitted. Explanation of how your products will be competitive is missing.
Sufficient

Product/Service mix was partially discussed and seemed to lack a complete line of product/service offerings. Explanation of how your products will be competitive was missing or very vague.
Proficient

Product/Service mix was clearly discussed and included a complete line of product/service offerings. Explanation of how your products will be competitive was unclear. Price list included.
Advanced

Product/Service mix was clearly discussed and included a complete line of product/service offerings and included reasoning for the selection. Includes explanation of how your products will be competitive, and provides a price list.
Total
Marketing Plan

Who are your customers, where are they,what do they want?<BR>
What is your marketing mix (4 p's). Advertisement example.
Poor /Lacking Info

Marketing of the business was partially discussed but lacked mention of any specific information. 4 P's not described (price, product, place, promotion). Advertisement not included.
Sufficient

Marketing of the business was partially discussed including some but not all of the following: identification of the target market and how they will be reached, customer needs and 4 P's. Advertisement is present, but lacks effort or clarity.
Proficient

Marketing of the business was discussed including the identification of the target market and how they will be reached, customer needs and 4 P's. Advertisement is well done.
Advanced

Marketing of the business was thoroughly discussed including the identification of the target market and how they will be reached, customer needs and 4 P's. Advertisement is very well done, and creative.
Total
Financial Management

Start-up Costs- Spreadsheet, budget, salaries, building, supplies, etc.
Poor /Lacking Info

No start-up cost reports were included. No spreadsheet.
Sufficient

Some start-up cost reports were included. Spreadsheet is present, but lacking information, or information in unrealistic or incorrect.
Proficient

Start-up cost reports included. Spreadsheet included with few errors.
Advanced

Detailed start-up cost reports included detailing costs of staff salaries, building location, rent, product supplies, and any other costs associated with the business. Financial information is presented in a spreadsheet with no errors.
Total
Writing Skills

Spelling, grammar, and writing style.
Poor /Lacking Info

Writing style lacks clarity to the point of not being understandable. Many spelling or grammatical errors.
Sufficient

Writing style sometimes lacks clarity for reader. Many spelling or grammatical errors.
Proficient

Writing style is easy for reader to follow. Few spelling or grammatical errors.
Advanced

Writing style is easy for reader to follow. No spelling or grammatical errors.
Total




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