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iRubric: Lay's Potato Chip PEST Analysis rubric

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Lay's Potato Chip PEST Analysis Stakeholder, SWOT and PEST Analysis Marketing & Advertrising Rubric Code: NX3A8CC By dtolba1 Ready to use Public Rubric Subject: Business Type: Assignment Grade Levels: Undergraduate

SSP Analysis Rubric
	Innovative 10 pts	Excellent 7 pts	Shines 4 pts	Dynamic 1 pts
PEST Scan Pol,econ,soc,techno 10 pts	Innovative Included all 4 elements of the PEST, explain each element, and emphasized how each element affects the business and its success	Excellent Included all 4 elements of the PEST and explain each element. But, did not clearly discuss how each element affects the business and its success	Shines Gave the elements and vaguely explain each element. But, did not discuss at all the impact they have on the business	Dynamic Did not inlcude the 4 elements and did not understand how they affect the business
Spelling, Grammar, and P 5 pts	Innovative The presentation is free of grammatical, punctuation, and spelling errors.0% error.	Excellent The presentation contains a few grammatical, punctuation, and spelling errors. Less than 20% error.	Shines The presentation contains many grammatical, punctuation, and spelling errors. Less than 40% error.	Dynamic The presentation contains many grammatical, punctuation, and spelling errors. More than 40% error.
Recommendations, opport, threats 10 pts	Innovative There are 3 recommendations included in the assignment. The recommendations ARE made based on findings from the research of the country, and PEST Analyses. They are presented in a very clear, and professional manner.	Excellent There are 3 recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the stakeholder, SWOT and PEST Analyses. They are presented in a somewhat clear, and professional manner.	Shines There are less than 3 recommendations included in the assignment. The recommendations are NOT clearly associated with findings from the SWOT and PEST Analyses. They are presented in a somewhat clear manner.	Dynamic There are no recommendations.