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iRubric: Entrepreneurship Business Plan - Final Project Rubric

iRubric: Entrepreneurship Business Plan - Final Project Rubric

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Entrepreneurship Business Plan - Final Project Rubric 
Business Plan - Final Project Rubric
Students develop a business plan for a retail or service business that they are personally interested in starting. Each student will be responsible for all portions of the comprehensive plan that covers everything, including Executive Summary, Business Description, writing a mission statement, developing the marketing plan, etc.
Rubric Code: NA26C4
By pebido
Ready to use
Public Rubric
Subject: Business  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Business Plan Capstone Project
100 %
  Excellent

(N/A)

Good

(N/A)

Fair

(N/A)

Poor

(N/A)

Title Page and Table of Contents
10 pts

Completed with logo and business address, phone, fax, email and web address. You must also have business cards. Table of contents includes Categories and page numbers.
Excellent

Meets or Exceeds Highest Expectations.<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content.
Poor

Does not meed expectations<BR>
Missed Title Page or Table of Contents.
Cover Letter
10 pts

Introdution letter to Mr. Inzerillo, our potential investor
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content areas such as owner names, business name,location, and investment needed
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page
Executive Summary
10 pts

Convinces reader that business is sound and has opportunity for success
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Company Description
10 pts

Basic Description<BR>
Business Product or Service <BR>
Legal structure<BR>
Location & Facilities
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing Analysis
10 pts

Identify Market Segments<BR>
Customer and Competitor Analysis
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Marketing and Sales Plan
10 pts

Product, Price, Place, Promotion
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Organization and Managemen
10 pts

Organizational Structure<BR>
Staffing, including job descriptions.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area.
Good

Above Expectations<BR>
Completed most content.
Fair

Meets Expectations<BR>
Missing most content
Poor

Does not meed expectations<BR>
Missed entire page.
Appendix
10 pts

Supporting documents
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed all content for this area<BR>
<BR>
At least 4-5 elements
Good

Above Expectations<BR>
Completed most content.<BR>
<BR>
<BR>
At least 3 elements
Fair

Meets Expectations<BR>
Missing most content<BR>
<BR>
<BR>
<BR>
At least 2 elements
Poor

Does not meed expectations<BR>
Missed entire page.<BR>
<BR>
<BR>
Less than 2 elements
Creativity
10 pts

Keeps the reader's attention<BR>
Helps make plan visually attractive to reader Created advertisement or business card.
Excellent

Meets or Exceeds Highest Expectations<BR>
Completed an advertisement or business card for business.
Good

Above Expectations<BR>
Completed business plan but didn't add any advertisement.
Fair

Meets Expectations<BR>
met most requirements of business plan without advertisement.
Poor

Does not meed expectations<BR>
Didn't complete business plan or advertisement.
Presentation
10 pts

Oral communication
Excellent

Demonstrates full knowledge by answering all class questions with explanations and elaboration
Good

Is at ease with expected answers to all questions, without elaboration<BR>
• Has somewhat clear purpose and subject; some examples, facts, and/or statistics that support the subject; includes some data or evidence that supports
Fair

• Is uncomfortable with information and is able to answer only rudimentary questions<BR>
<BR>
Shows little or mixed feelings about the topic being presented
Poor

• Does not have grasp of information and cannot answer questions about subject<BR>
• Fails to increase audience understanding of knowledge of topic<BR>
• Shows no interest in topic presented



Keywords:
  • Entrepreneurial Business Plan

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