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iRubric: Print Advertisement rubric

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Print Advertisement Print Advertisement You must create a print advertisement using a poster board, drawings, magazine ads, or other pictures. All elements must be present, including the AIDA principle. You can not use the Internet for this activity. Be very creative. You must also create at least two jingles/slogans for this assignment. Rubric Code: N97B83 By whuffman Ready to use Public Rubric Subject: Vocational Type: Project Grade Levels: 9-12, Undergraduate

Print Advertisement
	Poor 1 pts	Fair 2 pts	Good 3 pts
Headline	Poor Headline consists of more than 7 words and an attempt to emphasize the benefits is not clear	Fair Headline consists of 6 to 7 words and while it attempts to stress the benefits of the product/service the benefits are not clear	Good The headline is brief, stresses the benefits by making a promise, asking a question, posing a challenge, or using a testimonial
Copy	Poor Copy is non-existent and/or does not follow any of the rules for effective copy	Fair Selling message of the ad is vague; copy is somewhat complex; does not appeal to the senses; attempts to answer the who, what, when, where, why, and how but falls short; does not include a call for action	Good The copy definitely presents the selling message of the ad. The copy is simple and direct; appeals to the senses; tells the who, what, when, where, why and how; adds a sense of desire and urgency; includes a call for action
Illustration	Poor Illustration is non-existent and/or does not entice the reader to further explore the ad	Fair Illustration is obscure and does not attract attention; fails to communicate a message	Good The illustration attracts and holds the attention of the reader; encourages reader to explore copy; communicates a message that words cannot
Signature	Poor The advertisement does not contain a signature (logo)	Fair The advertisement contains a signature (logo) but the business and/or product is not instantly known	Good The advertisement contains a signature (logo) that gets instant recognition for the business and/or product
Slogan	Poor The advertisement does not contain a slogan	Fair The advertisement contains a slogan but the business and/or product is not instantly known	Good The advertisement contains a slogan that gets instant recognition for the business and/or product