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iRubric: Marketing Emotional and Rational Poster Board rubric

iRubric: Marketing Emotional and Rational Poster Board rubric

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Marketing Emotional and Rational Poster Board 
Marketing Poster Board Terms
Ref: Chap. 12 and 13 of your text. Prepare a pictorial poster-board that depicts Rational and Emotional buying motives.Describe/explain whether the purchase requires ( Extensive, Limited, or Routine decision making-ref: pg. 287 and 301 of text). Board should have one side for each. Be prepared to explain why your picture describes each. A paper is required. You may draw or cut out pictures from magazines or use the Internet. Make sure you can articulate your pictures.
Rubric Code: N8B9W2
By pebido
Ready to use
Public Rubric
Subject: Business  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Presentation Rubric
  Poor

8.2 pts

Fair

28.2 pts

Good

30.3 pts

Excellent

33.3 pts

Organization
33.3 pts

Presentation must cover the parameters as listed above and should be colorful and entertaining.
Paper is to describe each element, and must be typed, be sure to list a reference for pictures if you get them online.
Poor

Presentation of information is somewhat logical, is not interesting and is not entertaining, and is not done in accordance with the parameters of this assignment.
Fair

Presentation of information is logical, some what interesting and somewhat entertaining, and may not be done in accordance with the parameters of this assignment.
Good

Presentation of information is logical, interesting and somewhat entertainingm and done according to the parameters of this assignment.
Excellent

Presentation of information is logical, interesting and entertaining. and done extremely well.
Subject Knowledge
33.3 pts

Information is explained in depth through the presentation
Poor

Presenter does not have grasp of information; student cannot answer questions about subject.
Fair

Presenter is uncomfortable with information and is able to answer only rudimentary questions.
Good

Presenter is at ease with expected answers to all questions, but fails to elaborate.
Excellent

Presenter demonstrates full knowledge by answering all class questions with explanations with elaboration.
Eye Contact and Elocution
33.3 pts

Presenter is at ease with their presentation.
Poor

Presenter reads all of report with no eye contact, mumbles, incorrectly pronounces terms, and speaks too quietly for students in the back of class to hear.
Fair

Presenter occasionally uses eye contact, but still reads most of the terms. Presenter's voice is low. Student incorrectly pronounces terms. Audience members have difficulty hearing presentation
Good

Presenter maintains eye contact most of the time but frequently returns to notes. Presenter's voice is clear. Student pronounces most words correctly. Most audience members can hear presentation.
Excellent

Presenter maintains eye contact with audience, seldom returning to notes. Presenter uses a clear voice and correct, precise pronunciation of terms so that all audience members can hear presentation.



Keywords:
  • Presentation



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