REPORT
Worth 50% of the assignment grade
|
| |
WOW!
250 pts
Exceptional Job!
225-250 Points
|
MASTERY SHOWN
215 pts
You've Mastered this Element!
200-224 Points
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ALMOST THERE
187 pts
With some more work, this could be good!
175-199 Points
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NOT YET
0 pts
Needs much more work
|
Publication purpose, goals, aud.
5 %
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WOW!
Exceptional amount of detail in the description of the publication's purpose, goals, audience, etc. Clear and compelling rationale of how your publication will support the client's goals.
|
MASTERY SHOWN
|
ALMOST THERE
|
NOT YET
Section not addressed in your report.
|
Design Principles
5 %
Contrast, Repetition, Alignment, Proximity
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WOW!
Exceptional description of all four design principles and how you used them in developing and producing your publication. Specific examples support your assertions.
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MASTERY SHOWN
Discussed three
|
ALMOST THERE
Discussed two
|
NOT YET
Fewer than two sections addressed in your report.
|
Process & Production Techniques
5 %
|
WOW!
Exceptionally clear description of both the process and production techniques used in this publication.
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MASTERY SHOWN
|
ALMOST THERE
|
NOT YET
Section not addressed in your report.
|
Costs
5 %
|
WOW!
Provides a detailed summary of the costs for printing the publication, including cost per copy and any price breaks for multiple copies. Mentions cost for folding. Vendor name provided.
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MASTERY SHOWN
|
ALMOST THERE
|
NOT YET
Section not addressed in your report.
|
Publication Schedule
5 %
|
WOW!
Provides a detailed schedule for producing this (or a similar) publication, including all necessary deadlines (design, writing, photography, printing, etc.)
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MASTERY SHOWN
|
ALMOST THERE
Mentioned, but without specific dates / breakdown of deadlines
|
NOT YET
Section not addressed in your report.
|
Distribution Method
5 %
|
WOW!
Provides a clear description of how the publication will get into the hands of the client's audience
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MASTERY SHOWN
|
ALMOST THERE
|
NOT YET
Section not addressed in your report.
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Skills & Knowledge
10 %
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WOW!
Exceptional description of specific skills and knowledge acquired through this project. Uses appropriate terminology.
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MASTERY SHOWN
|
ALMOST THERE
|
NOT YET
Section not addressed in your report.
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Stylebook
10 %
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WOW!
Includes a two-page minimum stylebook that clearly describes and gives examples of usage, punctuation, and typography. Source cited for adapted works
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MASTERY SHOWN
|
ALMOST THERE
Punctuation and usage addressed, but not typography
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NOT YET
No stylebook OR included another organization's stylebook without adapting it OR Stylebook used & adapted, but original source not cited
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Required Elements
Worth 40% of the assignment grade
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| |
YES
250 pts
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SOMEWHAT
215 pts
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NOT REALLY
187 pts
|
NO
0 pts
|
Four Pages
5 %
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YES
Newsletter has four pages, created in one InDesign file of four pages. Designed using tabloid-size paper.
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SOMEWHAT
Newsletter has four pages, but created in four InDesign files of one page each. OR Uses standard, not tabloid, size paper
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NOT REALLY
|
NO
Newsletter does not have four pages
|
Color
2.5 %
|
YES
Uses either spot or process color in an eye-pleasing way.
|
SOMEWHAT
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NOT REALLY
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NO
All black & white OR colors used ineffectively throughout
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Headlines & Subheads
5 %
|
YES
Headlines and subheads are logical for this publication; they are in English (not greeked)
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SOMEWHAT
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NOT REALLY
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NO
Headlines are not included
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Banner, Masthead, Table of Contents
5 %
|
YES
Includes eye-appealing and logical banner, masthead and table of contents.
|
SOMEWHAT
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NOT REALLY
|
NO
Missing two or more of these elements
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Photos
5 %
|
YES
Three photos minimum, each of which follows guidelines for effective photography. Most photos have captions and photo credits.
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SOMEWHAT
Required photos are included, but could be enhanced OR Missing all captions or photo credits
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NOT REALLY
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NO
Missing one or more photos
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Pull Quote
2.5 %
|
YES
Entices reader to want to read story. Includes 3 to 5 lines of text. Pull-quote is set apart by using a different typeface, setting it off by rules or in a shaded box.
|
SOMEWHAT
|
NOT REALLY
|
NO
No pull quote
|
White Space
5 %
|
YES
Appropriate use of white space
|
SOMEWHAT
|
NOT REALLY
|
NO
Cluttered; ineffective use of white space
|
Mailing Panel
2.5 %
|
YES
Mailing panel conforms to USPS standards.
|
SOMEWHAT
|
NOT REALLY
|
NO
No mailing panel
|
Jumpline & Continuation Head
2.5 %
|
YES
At least one story has an accurate jumpline and continuation head.
|
SOMEWHAT
|
NOT REALLY
|
NO
Missing either a jumpline or a continuation -- or both
|
Clipart
2.5 %
|
YES
Includes at least two eye-appealing and relevant clipart graphics.
|
SOMEWHAT
Clipart is there, though more thought could be put into which graphics were chosen.
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NOT REALLY
Clip art is oddly sized or not sized proportionally.
|
NO
Does not have two pieces of clipart.
|
Page Numbers
2.5 %
|
YES
Has page numbers inserted on at least pages 2 & 3. Page numbers are attractively and logically placed.
|
SOMEWHAT
Has page numbers inserted on at least pages 2 & 3. Page numbers could be better placed.
|
NOT REALLY
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NO
No page numbers.
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OVERALL ATTRACTIVENESS
Worth 10% of the assignment grade
|
| |
WOW!
250 pts
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MASTERY SHOWN
215 pts
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ALMOST THERE
187 pts
|
EWWWW
0 pts
|
Overall Attractiveness
10 %
|
WOW!
The newsletter has exceptionally attractive formatting and an eye-appealing overall design. A quick glance makes the reader want to open it to read more. Nice job!
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MASTERY SHOWN
The newsletter has attractive formatting and a generally eye-appealing overall design.
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ALMOST THERE
You're close! With some more editing, you'll have a great newsletter. As it, it needs work.
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EWWWW
A potential reader would likely not open this newsletter based on a quick glance. Rethink your design.
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Ready to use
Public Rubric
RCampus
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