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iRubric: Newsletter Assessment rubric

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Newsletter Assessment Brochure Assessment Rubric for newsletter for a PR Publications Senior-level undergrad course Rubric Code: MXW468 By bnixon Ready to use Public Rubric Subject: Communication Type: Project Grade Levels: Undergraduate

REPORT Worth 50% of the assignment grade
	WOW! Exceptional Job! 225-250 Points 250 pts	MASTERY SHOWN You've Mastered this Element! 200-224 Points 215 pts	ALMOST THERE With some more work, this could be good! 175-199 Points 187 pts	NOT YET Needs much more work 0 pts
Publication purpose, goals, aud. 5 %	WOW! Exceptional amount of detail in the description of the publication's purpose, goals, audience, etc. Clear and compelling rationale of how your publication will support the client's goals.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Design Principles 5 % Contrast, Repetition, Alignment, Proximity	WOW! Exceptional description of all four design principles and how you used them in developing and producing your publication. Specific examples support your assertions.	MASTERY SHOWN Discussed three	ALMOST THERE Discussed two	NOT YET Fewer than two sections addressed in your report.
Process & Production Techniques 5 %	WOW! Exceptionally clear description of both the process and production techniques used in this publication.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Costs 5 %	WOW! Provides a detailed summary of the costs for printing the publication, including cost per copy and any price breaks for multiple copies. Mentions cost for folding. Vendor name provided.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Publication Schedule 5 %	WOW! Provides a detailed schedule for producing this (or a similar) publication, including all necessary deadlines (design, writing, photography, printing, etc.)	MASTERY SHOWN	ALMOST THERE Mentioned, but without specific dates / breakdown of deadlines	NOT YET Section not addressed in your report.
Distribution Method 5 %	WOW! Provides a clear description of how the publication will get into the hands of the client's audience	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Skills & Knowledge 10 %	WOW! Exceptional description of specific skills and knowledge acquired through this project. Uses appropriate terminology.	MASTERY SHOWN	ALMOST THERE	NOT YET Section not addressed in your report.
Stylebook 10 %	WOW! Includes a two-page minimum stylebook that clearly describes and gives examples of usage, punctuation, and typography. Source cited for adapted works	MASTERY SHOWN	ALMOST THERE Punctuation and usage addressed, but not typography	NOT YET No stylebook OR included another organization's stylebook without adapting it OR Stylebook used & adapted, but original source not cited
Required Elements Worth 40% of the assignment grade
	YES 250 pts	SOMEWHAT 215 pts	NOT REALLY 187 pts	NO 0 pts
Four Pages 5 %	YES Newsletter has four pages, created in one InDesign file of four pages. Designed using tabloid-size paper.	SOMEWHAT Newsletter has four pages, but created in four InDesign files of one page each. OR Uses standard, not tabloid, size paper	NOT REALLY	NO Newsletter does not have four pages
Color 2.5 %	YES Uses either spot or process color in an eye-pleasing way.	SOMEWHAT	NOT REALLY	NO All black & white OR colors used ineffectively throughout
Headlines & Subheads 5 %	YES Headlines and subheads are logical for this publication; they are in English (not greeked)	SOMEWHAT	NOT REALLY	NO Headlines are not included
Banner, Masthead, Table of Contents 5 %	YES Includes eye-appealing and logical banner, masthead and table of contents.	SOMEWHAT	NOT REALLY	NO Missing two or more of these elements
Photos 5 %	YES Three photos minimum, each of which follows guidelines for effective photography. Most photos have captions and photo credits.	SOMEWHAT Required photos are included, but could be enhanced OR Missing all captions or photo credits	NOT REALLY	NO Missing one or more photos
Pull Quote 2.5 %	YES Entices reader to want to read story. Includes 3 to 5 lines of text. Pull-quote is set apart by using a different typeface, setting it off by rules or in a shaded box.	SOMEWHAT	NOT REALLY	NO No pull quote
White Space 5 %	YES Appropriate use of white space	SOMEWHAT	NOT REALLY	NO Cluttered; ineffective use of white space
Mailing Panel 2.5 %	YES Mailing panel conforms to USPS standards.	SOMEWHAT	NOT REALLY	NO No mailing panel
Jumpline & Continuation Head 2.5 %	YES At least one story has an accurate jumpline and continuation head.	SOMEWHAT	NOT REALLY	NO Missing either a jumpline or a continuation -- or both
Clipart 2.5 %	YES Includes at least two eye-appealing and relevant clipart graphics.	SOMEWHAT Clipart is there, though more thought could be put into which graphics were chosen.	NOT REALLY Clip art is oddly sized or not sized proportionally.	NO Does not have two pieces of clipart.
Page Numbers 2.5 %	YES Has page numbers inserted on at least pages 2 & 3. Page numbers are attractively and logically placed.	SOMEWHAT Has page numbers inserted on at least pages 2 & 3. Page numbers could be better placed.	NOT REALLY	NO No page numbers.
OVERALL ATTRACTIVENESS Worth 10% of the assignment grade
	WOW! 250 pts	MASTERY SHOWN 215 pts	ALMOST THERE 187 pts	EWWWW 0 pts
Overall Attractiveness 10 %	WOW! The newsletter has exceptionally attractive formatting and an eye-appealing overall design. A quick glance makes the reader want to open it to read more. Nice job!	MASTERY SHOWN The newsletter has attractive formatting and a generally eye-appealing overall design.	ALMOST THERE You're close! With some more editing, you'll have a great newsletter. As it, it needs work.	EWWWW A potential reader would likely not open this newsletter based on a quick glance. Rethink your design.

Keywords:

public relations publication newsletter

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Project

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