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iRubric: Advertisment rubric
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Advertisment rubric
Advertisment rubric
Students created an advertisement for a product or service
Rubric Code:
MX76B2C
By
MissvdS
Ready to use
Public Rubric
Subject:
Finance
Type:
Project
Grade Levels:
6-8, 9-12
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Project
Excellent
10
4 pts
Good
9
3 pts
Fair
8
2 pts
Need for Improvement
7
0 pts
product / service
Excellent
Description of the product or service is easy to read/locate. purpose of product was clear
Good
Description of the product or service is found on the advertisement
Fair
Description of the product or service is hard to read/locate.
Need for Improvement
Description of the product or service is not on the advertisement. purpose of item was unclear
promote
Excellent
the need for this product is clearly expressed. Audience wants to purchase this product/service.
Good
The need for this product expressed
Fair
the need for this product or service is some what mentioned.
Did not feel strongly about purchasing the item.
Need for Improvement
the need for this product or service is not mentioned in the advertisement. Ineffective - did not want to buy item.
Craftsmanship/ Skill
Excellent
The advertisement shows craftsmanship, and attention to detail.
Use of color. Has eye appeal
Good
The advertisement shows average craftsmanship and attention to detail. Average amount of color
some eye appeal
Fair
The advertisement has limited craftsmanship and little attention to detail. limited color
limited eye appeal
Need for Improvement
The advertisement has no craftsmanship and no attention to detail.
No color. No eye appeal
Creativity/ Originality
Excellent
The advertisement clearly demonstrates creativity. Idea was original.
Good
The advertisement demonstrates an average amount of creativity. Demonstrates some inventiveness.
Fair
The advertisement demonstrates an limited amount of creativity. Demonstrates limited inventiveness.
Need for Improvement
The advertisement demonstrates an no amount of creativity. Demonstrates no inventiveness.
technique
Excellent
contained two elements of advertising techniques as discussed in class
Good
Used one element of advertisng techniques as discussed in class.
Fair
Used ineffective technique
Need for Improvement
did not use any of the techniques discussed in class.
Use of Time
Excellent
The group put forth the effort required and used class time well.
finished on time
Good
The group put forth effort and used class time adequately.
Fair
The group put forth little effort; during class time worked partially on project.
Need for Improvement
The group put forth no effort or the project was not completed; class time was not used well. did not turn work in on time.
Audio/visual
Excellent
The advertisement makes good use of visual aids and props
Good
The advertisement uses props and visual aids, but they somewhat support the claim
Fair
the advertisement has limited use of props. the props have limited support of claims
Need for Improvement
no props/visual aids were used.
grammar/spelling
Excellent
all words were spelled correctly. Grammar was appropriate. No
Good
one grammatical or spelling error
Fair
more than two grammatical or spelling errors
Need for Improvement
more than 3 spelling or grammatical errors
Keywords:
Advertisement
Subjects:
Arts and Design
Finance
Types:
Project
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