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iRubric: Advertising Marketing Research Brief rubric

iRubric: Advertising Marketing Research Brief rubric

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Advertising Marketing Research Brief 
Entrepreneurship-(small) Marketing Research Brief
Conduct market research for a new product. Create a survey with at least 6 questions (3 demographics). Determine the feasibility of the product, costs and price to sell it for with a 50% mark-up. Determine why you think the product would sell-psychographics, target market, etc....You need an advertisement, paper, and power point . (Reference is Chapter 20 in your textbook and supplied hand-outs). (Paper is to be double spaced New times roman or Courier with 12 point font).
Rubric Code: MX5X3XC
By pebido
Ready to use
Public Rubric
Subject: Vocational  
Type: Presentation  
Grade Levels: 9-12

Powered by iRubric Individual Presentation Rubric
  Great

25 pts

Fair

15 pts

Poor

10 pts

Content

Students must have all of the information as required above.
Great

Students have all of the information as required above and has presented it in an exceptional manner. Advertisement and PowerPoint are very colorful and entertaining. Product feasibility is researched thoroughly.
Fair

Students do not have all of the information as required above and has presented it in a good manner. Advertisement and PowerPoint are somewhat colorful and entertaining. Product feasibility has not been researched thoroughly.
Poor

Students are missing more than one element from above. Presentation is poor. and Advertisement or PowerPoint is not done accordingly. Product has not been researched for all of the elements above and for feasibility.
Preparedness

Student does not read from paper and is fully prepared for presentation and explains their research.
Great

Students show that they are completely prepared and have rehearsed before the presentation.
Fair

Students seem to be pretty prepared but maybe should have rehearsed more.
Poor

Students do not seem prepared to present.
Posture and Eye Contact

Student displays confidence and competence in their presentation.
Great

Students stand up straight, look confident, speak clearly, and make eye contact during the presentation.
Fair

Students stand up straight, and use some eye contact.
Poor

Students slouch, little or no eye contact.
Knowledge

Student can answer questions about his/her presentation and subject covered.
Great

Presentation was very professional and student answered all questions.
Fair

Presentation was professional but student did not answer most of the questions.
Poor

Presentation was not professional and subject was not covered entirely.



Keywords:
  • Market Research for Brief for Product



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