iRubric: Persuasive Advertisement rubric

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Persuasive Advertisement Persuasive Advertisement The purpose of this assignment is to create an advertisement for your individual product. Rubric Code: MX46B45 By jheflinger Ready to use Public Rubric Subject: English Type: Assignment Grade Levels: 6-8

Persuasive Advertisement
	Poor 1 pts	Fair 3 pts	Good 5 pts
Product	Poor The product is not obvious and the reader cannot discern what is being advertised.	Fair The product is only obvious from a categorical perspective (e.g. food rather than the type of food).	Good The product is obvious upon viewing.
Images	Poor The images add little to no clarity to the product and persuasion.	Fair The images add some clarity to the product advertisement and persuasion.	Good The images clearly add to the advertising of the product and persuasion.
Text	Poor The presented text does not help communicate the product or persuasive message.	Fair The presented text helps to communicate the product or persuasive message but it is not clear.	Good The presented text clarifies the product and persuasive techniques and does not leave any questions in the viewer's mind.
Neatness and presentation	Poor The advertisement presentation is sloppy, bland, and does not appeal to the eye in order to add to the product.	Fair The advertisement presentation is neutral, neither encouraging or discouraging the product.	Good The advertisement presentation is creative and draws visual attention, adding to the product idea.
Persuasive Techniques	Poor Advertising techniques is not used	Fair Advertising technique is not obvious upon viewing	Good Advertising technique is obvious when viewing