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iRubric: Photo with Caption Evaluation rubric

iRubric: Photo with Caption Evaluation rubric

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This is a rubric for assessing a photo with caption in an undergrad public relations course.
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  EXPERT 100% WOW!
25 pts
MASTERED 85% GOOD
21 pts
MASTERY NOT YET REACHED
19 pts
POOR / OMITTED
0 pts
Communicates a Message
25 % The photo effectively communicates a message, action or emotion.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR / OMITTED


Rule of Thirds
25 % The composition effectively uses the Rule of Thirds.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR / OMITTED


Cropping
20 % Unimportant aspects of the photo have been cropped out.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR / OMITTED


Background
15 % Special attention has been given to using a pleasing, not distracting, background.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR / OMITTED


Contrast
15 % Photo reproduces well in B&W because of effective use of contrast (rich blacks, crisp whites and wide range of grays).
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR / OMITTED


Caption
  EXPERT 100% WOW!
25 pts
MASTERED 85% GOOD
21 pts
MASTERY NOT YET REACHED
19 pts
POOR/OMITTED
0 pts
Headline
25 % Includes a clever title that is verbally linked to the photo.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR/OMITTED


Identification
25 % Explains exactly what is going on in the photo. Names all visible people. Written in present tense.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR/OMITTED


Secondary Info
20 % Adds info that is not obvious from photo. Written in past tense.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR/OMITTED


Quote
25 % Adds the feeling of being there. Uses feelings and opinion. Avoids stating the obvious.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR/OMITTED


Photo Credit
5 % Includes photographer's name.
EXPERT 100% WOW!


MASTERED 85% GOOD


MASTERY NOT YET REACHED


POOR/OMITTED





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