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iRubric: Food Truck Project rubric

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Food Truck Project 
Food Truck Project
The food truck industry is a growing field in the hospitality and tourism industry. Working on your own, in pairs, or in groups of up to three, design and build your own food truck business! To start your own company, you must complete the following: SWOT Analysis, Business Plan, Branding, and Truck design. Bonus points will be awarded to the truck that makes the most money during the food truck festival - 15 pts. for first place, 10 pts. for second place, and 5 pts. for third place.
Rubric Code: M2483WA
By bwatkinsPHS
Ready to use
Public Rubric
Subject: Vocational  
Type: Project  
Grade Levels: 9-12

Powered by iRubric Food Truck
  Excellent

up to

100 pts

Good

up to

89 pts

Fair

up to

79 pts

Poor

up to

69 pts

SWOT Analysis

Excellent

At least three each of strengths, weaknesses, opportunities, and threats were identified.

15-20 pts
Good

At least two each of strengths, weaknesses, opportunities, and threats were identified.

10-15 pts
Fair

At least one each of strengths, weaknesses, opportunities, and threats were identified.

5-10 pts
Poor

Less than one each of strengths, weaknesses, opportunities, and threats were identified.

0-5 pts
Business Plan

Excellent

The business plan is organized, displayed neatly, and includes each of the six required sections. Each section includes at least one well-written paragraph.

30-40 pts
Good

The business plan is displayed neatly and includes five of the six required sections. Each section includes at least one well-written paragraph.

20-30 pts
Fair

The business plan is displayed neatly and includes four of the six required sections. Each section includes at least one well-written paragraph.

10-20 pts
Poor

The business plan is displayed neatly and includes three or less of the six required sections. Each section includes at least one well-written paragraph.

0-10 pts
Branding

Excellent

Restaurant name and logo fits the theme of the truck. Menu is creative, attractive, and clearly labeled with prices. Slogan and advertisement are catchy. Mission statement is thoughtful. Signature dish is unique and recipe is provided. Clear evidence of effort put forth by the student(s).

15-20 pts
Good

Restaurant name fits the theme of the truck. Menu is clearly labeled with prices. Slogan and advertisement are sort of catchy. Mission statement is thoughtful and relevant. Signature dish is unique, but a recipe is not provided. Some evidence of effort.

10-15 pts
Fair

Restaurant name some what fits the theme of the truck. Signature dish is not unique, but a recipe is provided. Slogan and advertisement are present but unimaginative. Some evidence of effort, but menu and restaurant are not creative.

5-10 pts
Poor

Restaurant name doesn't fit the theme of the truck. Menu has no prices. Slogan and advertisement are bland. Signature dish and recipe is not provided. No evidence of effort put forth by the student.

0-5 pts
Truck Design

Excellent

Name is displayed in 4+ locations to be visible from different angles of the truck. The truck design is displayed neatly and in a way that is attractive to the customer. The name and truck shows creativity.

15-20 pts
Good

Name is displayed in 3 locations to be visible from different angles of the truck. The truck design is in a way that is somewhat neat and attractive to the customer.

10-15 pts
Fair

Name is displayed well on the truck visible from 2 angles. The truck design is not neat or attractive to the customer.

5-10 pts
Poor

Name is not displayed well on the truck; visible by 1 angle. The truck design is not neat or attractive to the customer.

0-5 pts



Keywords:
  • Food truck


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