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iRubric: Broadcast News Writing Assessment rubric

iRubric: Broadcast News Writing Assessment rubric

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Broadcast News Writing Assessment 
This is a rubric for assessing broadcast news writing.
Rubric Code: M24757A
Ready to use
Public Rubric
Subject: Communication  
Type: Writing  
Grade Levels: (none)

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  EXPERT 100% WOW!

50 pts

MASTERED 85% GOOD

43 pts

MASTERY NOT YET REACHED

37 pts

Organization & Structure
30 %

EXPERT 100% WOW!

*Structure & Organization of the release is clear and easy to follow.
*Communication is in the form of a conversation.
* Paragraph transitions are present and logical and maintain the flow of thought throughout the paper.
*Sentences are short (no more than 25 words, usually.
*Paragraphs are short (no more than three sentences).
MASTERED 85% GOOD

*Structure & Organization of the release is easy to follow.
* Paragraph transitions are presented and maintain the flow throughout the paper.
*Communication is easy to understand.
MASTERY NOT YET REACHED

*Structure & Organization and detract from the message of the writer.
* Paragraphs are disjointed and lack transition of thoughts
*Sentences are choppy (too short) or wordy (too long).
Opening Sentence & Lead
30 %

EXPERT 100% WOW!

*Draws in the reader; makes reader want to hear more.
*Is focused, short and memorable (one to three sentences max).
*Covers the most important of the 5Ws.
*Local angle addressed (WII-FM).
MASTERED 85% GOOD

*Covers several of the 5Ws.
*Lead is adequate; reader is not drawn in immediately.
*Local angle addressed (WII-FM).
MASTERY NOT YET REACHED

*Lead is cluttered or flabby.
*Lead exceeds three sentences.
*Lead is ho-hum; reader is not drawn in at all.
*Lead sounds mechanical/boring (fill-in-the-blank).
*Leaves reader unsure WII-FM.
Format
10 %

EXPERT 100% WOW!

*Writing is in the active form.
*Story is the appropriate length as described for the assignment No less than 30 seconds and no more than 1 minute.
*1 or more quotes included in the story.
MASTERED 85% GOOD

*Writing is in the active form.
*Story is under or over the time length as described for the assignment.
*At least one specific person's words paraphrased.
MASTERY NOT YET REACHED

*Writing lacks the designated format.
*Story length is inadequate in length.
*No quote or person of interested paraphrased in the story.
Broadcast Style & Grammar
30 %

EXPERT 100% WOW!

*Broadcast style followed wonderfully!
*No more than one Broadcast style error.
*Rules of grammar, usage, and punctuation are followed; spelling is correct.
*Language is clear and precise; excellent sentence structure.
*Correct attribution used to quote a person.
MASTERED 85% GOOD

*Broadcast style followed somewhat.
*Two or three broadcast style errors.
*Contains two or three grammatical, punctuation and spelling errors.
*Language is clear; good sentence structure.
*The correct terms were attempted to be used when quoting a person
MASTERY NOT YET REACHED

*Broadcast style not followed.
*Four or five broadcast style errors.
*Contains four or five grammatical, punctuation and spelling errors.
*Language frequently unclear; no sentence structure.
*The quote was not correctly identified in the story.



Keywords:
  • news release journalism public relations







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