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iRubric: Marketing Project rubric

iRubric: Marketing Project rubric

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Marketing Project 
Marketing Project
Group development of a marketing plan for the Sea Island Furniture Mart
Rubric Code: LX6W83A
By delorasun
Ready to use
Public Rubric
Subject: Business  
Type: Exam  
Grade Levels: 9-12

Powered by iRubric Marketing Category
  Poor

1 pts

Fair

2 pts

Good

3 pts

Excellent

4 pts

Marketing Research 1

Poor

Defines the problem.
Fair

Defines the problem; Analyes the situation.Develops data collection procedures;
Good

Defines the problem; Analyes the situation.Develops data collection procedures;Examines & organizes information
Excellent

Defines the problem; Analyes the situation.Develops data collection procedures;Examines & organizes information and proposes a solution.
Marketing Reasearch 2

Poor

Id characteristics of customer;needs & wants.
Fair

Id characteristics of customer;needs & wants;shopping behavior.
Good

Id characteristics of customer;needs & wants;shopping behavior. Id business information - Resources; support needed.
Excellent

Id characteristics of customer;needs & wants;shopping behavior. Id business information - Resources; support needed; business environment.
SWOT

Poor

Identifies the businesse strengths & weakness.
Fair

Identifies abusinesse strength, weakness, opportunity and threat
Good

Somewhat identifies the businesse strengths, weakness, opportunities and threats external to the business
Excellent

Clearly identifies the businesse strengths, weakness, opportunities and threats external to the business
Marketing Strategy

Poor

Determines the target market
Fair

Identifies a marketing plan of action;
Good

Identifies a marketing plan of action; Determines the target market
Excellent

Identifies a marketing plan of action; Determines the target market and develops a marketing mix.
Advertisement Plan

Poor

Perform a situational analysis for the furniture store.
Fair

Perform a situational analysis for the furniture store. Write objectives for the plan ;
Good

Perform a situational analysis for the furniture store. Write objectives for the plan including measurements to determine ad effectiveness;
Excellent

Perform a situational analysis for the furniture store. Write objectives for the plan including measurements to determine ad effectiveness; Id strategies for plan.
Create Ad per Media

Poor

Created an ad
Fair

Created ads for newspaper,magazine, direct-mail, directory advertising and outdoor ads.
Good

Created ads for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Created ads for radio and television;
Excellent

Created ads for newspaper,magazine, direct-mail, directory advertising and outdoor ads. Created ads for radio and television; considered spealty and other media
Create Video

Poor

Created digital video concept.
Fair

Created digital video concept & commercial
Good

Created digital video commercial relative to the furniture mart.
Excellent

Created digital video commercial relative to the furniture mart to attract children and adults.



Keywords:
  • BHS Marketing Plan

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