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iRubric: MAGAZINE ADVERTISEMENT rubric

iRubric: MAGAZINE ADVERTISEMENT rubric

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MAGAZINE ADVERTISEMENT 
MAGAZINE ADVERTISEMENT
Students will create a magazine advertisement using advertising techniques as outlined in the "sell it to them - magazine ad" planning sheet. Advertisement should be for a product not normally advertised to teens. Choose HOW you want to market it and WHO you want to sell it to. Choose techniques to persuade those buyers to purchase your product using the techniques discussed.
Rubric Code: LX35A9C
By ellismim
Ready to use
Public Rubric
Subject: English  
Type: Assessment  
Grade Levels: 6-8

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  Level 1

1 pts

Level 2

2 pts

Level 3

3 pts

Level 4

4 pts

Communication: Text

Level 1

Message being conveyed in text is not clear. There may be several grammatical and spelling errors that affect meaning.
Level 2

Communication is somewhat effective. The basic message is conveyed, although two or more grammatical and spelling errors that don't affect meaning may be present.
Level 3

Communication is effective. Information in the text about the relates clearly to the topic. May contain one error in grammar or spelling that doesn't affect meaning.
Level 4

Communication is effective and clear. Contains no messages in grammar or spelling.
Graphic features/ Images

Level 1

No images, or hard to connect images to what the ad is for.
Level 2

Graphic not well matched to ad content and audience. Interferes with other elements in the ad.
Level 3

Graphic seems well suited to the ad. Catches attention, but not right away. Doesn't interfere with other elements in the ad. Scale is good.
Level 4

Graphic is matched to message and audience. Graphic is eye-catching and seems well- proportioned to the purpose. Graphic doesn't interfere with other elements in the ad.
Text size/placement

Level 1

Text is difficult to read and seems to lack planning.
Level 2

Some aspects of the text interfere with other important aspects of the ad.
Level 3

Text is easy to read and doesn't interfere with other elements of the ad.
Level 4

Text clearly and effectively gives the message, doesn't interfere with ad.
Product name

Level 1

Product name not evident at first glance; may be messy;
Level 2

Product name is clear, text elements indicates some planning.Some aspects of the name or text interfere with other important aspects of the ad.
Level 3

Product name is clear
and neat.
Level 4

Product name immediately grabs the eye.
Target Audience

Level 1

May not be aimed at the appropriate target audience, no emotional appeals are present
Level 2

Appropriate target audience, appeals are weak, advertising technique is vague or uninteresting
Level 3

Appeals to the appropriate target audience, emotional appeals are present, advertising technique(s) is/are convincing
Level 4

Target audience very clearly evident, advertising technique(s) is/are strong and enticing
Overall Appearance

Level 1

Inadequate text - either too sparse or too wordy; image missing or too small, uninteresting or unclear; ineffective use of color
Level 2

Layout not balanced; images and text unconnected; eye drawn to holes in presentation; illustrations minimally effective (for example, if the illustrations do not connect to product). Color is not used to add to the ad.
Level 3

Layout balanced with an adequate amount of white space; product description complete; illustrations clear. Color is used well.
Level 4

Layout simple and balanced with an adequate amount of white space; excellent description of product in few words; illustrations highly effective. Color is used very effectively.
Planning

Level 1

Planning does not demonstrate understanding of advertising techniques. No evidence for student's choice of elements.
Level 2

Planning shows some understanding of advertising techniques; evidence for choices shows weak connections. Some aspects may lack justification for choice.
Level 3

Planning shows understanding of the techniques and gives justification for choices. Evidence may not be entirely clear.
Level 4

Reflection clearly shows thought and effort. Student explains the purpose of the essential elements.



Keywords:
  • magazine advertisement, adjectives

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