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iRubric: Rebranding Lowery rubric

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Rebranding Lowery Rebranding Lowery Rubric Code: LX345W3 By JenniferT Ready to use Public Rubric Subject: Business Type: Project Grade Levels: 9-12

Rebranding Lowery
	Poor 12 pts	Fair 14 pts	Abiove Average 17 pts	Good 19 pts	Excellent 20 pts
Mission statement	Poor Mission Statement is poorly written and does not address the essential values and characteristics of Lowery.	Fair Mission Statement is well written, but does not address the essential values or characteristics of Lowery.	Abiove Average Mission Statement is well written and adresses the essential values of Lowery, but is not memorable or unique.	Good Mission Statement is well written, unique or memorable, and addresses the essential values and characterics of Lowery.	Excellent Mission Statement is chosen by the client as being exceptional.
Slogan	Poor Slogan does correspond to the message the client is trying promote.	Fair Slogan vaguely conveys a message the client is trying to promote.	Abiove Average Slogan conveys the intended message, but does not do so in a creative or memorable manner.	Good Slogan conveys the intended message in a unique and/or memorable manner.	Excellent Slogan is chosen by the client as being exceptional.
Logo	Poor Logo does correspond to the message the client is trying promote.	Fair Logo vaguely conveys a message the client is trying to promote.	Abiove Average Logo conveys the intended message, but does not do so in a creative or memorable manner.	Good Logo conveys the intended message in a unique and/or memorable manner.	Excellent Logo is chosen by the client as being exceptional.
Promotional Video	Poor Video does not correspond to the message the client is trying to promote.	Fair Video attempts to promote the clients intended message, but the final product is of low quality.	Abiove Average Video promotes the intended message and is of good quality, however it is not unique or memorable.	Good Video captures the intended message in a high quality, unique and/or memorable manner.	Excellent Video is recognized by the client as being exceptional.
Client Presentation	Poor Presentation does not include all the required elements and is unprofessional or unrehearsed.	Fair Presentation includes all the required elements, but is unprofessional or unrehearsed.	Abiove Average Presentation includes all the required elements and is professional and rehearsed.	Good Presentation includes all the required elements. Information is presented in a unique and memorable manner that is both professional and rehearsed.	Excellent Presentation is is recognized by the client as being exceptional.